Hasbro Jenga Consumer Insights

Who buys Hasbro Jenga?

A Hasbro Jenga consumer is generally very high income, Asian, and lower middle age. Hasbro Jenga consumers are more likely to purchase Hasbro Jenga during larger pantry stocking trips. Brands such as Crayola, Archer Farms, and Nutella also tend to be purchased in the same trip. Sample consumer insights data below.

Hasbro Jenga Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.00
% of Basket $ (median)
14.9%
Total Basket $ (median)
$67.33

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hasbro Jenga Consumer Demographics

demographic
index
Female
103
Male
72
<24
80
25-34
100
35-44
120
45-54
86
55-64
58
65+
55
African American
70
Asian
148
Caucasian
93
Hispanic
140
demographic
index
Has Kids
114
No Kids
69
- $20k
68
$20k-40k
89
$40k-60k
100
$60k-80k
94
$80k-100k
106
$100k-125k
109
$125k +
128
No College
87
College
102
Adv. Degree
107

Understand Hasbro Jenga Consumer Behavior

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Hasbro Jenga Basket Affinity & Size

brand
basket affinity
Crayola 19.9x
Archer Farms 10.8x
Nutella 9.3x
Hershey's Kisses 9.2x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
231

Where is Hasbro Jenga Purchased?

channels
index
Drug
2
Food
2
Mass
218
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Entenmann's 1.6x
YoCrunch 1.6x
Nabisco Triscuit 1.5x

How Did They Pay?

method
index
Cash
82
Credit
108
Debit
110
Food Stamps
31

When is Hasbro Jenga Purchased?

day of week
Sun
14.9%
Mon
10.4%
Tue
10.9%
Wed
11.7%
Thu
14.4%
Fri
18.8%
Sat
19.0%
time of day
Morning
13.9%
Noon
17.1%
Afternoon
31.5%
Evening
28.2%
Late
9.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hasbro Jenga consumers purchase?

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Why do Hasbro Jenga consumers try new brands?

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Where do Hasbro Jenga consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hasbro Jenga Target Market

Arrow and target

Who actually buys Hasbro Jenga? Do these consumers match the intended target market of Hasbro Jenga?

Thought bubble

What motivates the target market to purchase Hasbro Jenga?

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What other target market should Hasbro Jenga look at?

venn diagram

Which other brands have a similar target market?

About Our Hasbro Jenga Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.