Hask Consumer Insights

Who buys Hask?

A Hask consumer is generally very low income, Hispanic, and adolescent age. Hask consumers are more likely to purchase Hask during larger pantry stocking trips. Brands such as Neutrogena, Suave, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Hask Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.99
% of Basket $ (median)
5.9%
Total Basket $ (median)
$33.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hask Consumer Demographics

demographic
index
Female
104
Male
63
<24
131
25-34
105
35-44
88
45-54
115
55-64
112
65+
47
African American
141
Asian
56
Caucasian
92
Hispanic
186
demographic
index
Has Kids
90
No Kids
123
- $20k
126
$20k-40k
121
$40k-60k
112
$60k-80k
108
$80k-100k
69
$100k-125k
94
$125k +
63
No College
137
College
98
Adv. Degree
63

Understand Hask Consumer Behavior

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Hask Basket Affinity & Size

brand
basket affinity
Neutrogena 13.4x
Suave 8.2x
Olay 8.0x
YoCrunch 7.9x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
258

Where is Hask Purchased?

channels
index
Beauty
4173
Dollar
99
Drug
399
Food
2
Mass
137
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Sunbeam 1.5x
Sunny Meadow 1.5x
Secret 1.5x

How Did They Pay?

method
index
Cash
145
Credit
81
Debit
102
Food Stamps
67

When is Hask Purchased?

day of week
Sun
14.8%
Mon
13.3%
Tue
12.3%
Wed
12.1%
Thu
12.3%
Fri
15.8%
Sat
19.6%
time of day
Morning
13.6%
Noon
14.3%
Afternoon
34.5%
Evening
29.3%
Late
8.3%

Get More Hask Data

Contact us for the latest Hask consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Hask consumers switch to?

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Why do consumers stop buying Hask products?

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Which retailers do Hask shoppers prefer to shop at?

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What motivates consumers to try Hask products?

Research the Hask Target Market

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Who actually buys Hask? Do these consumers match the intended target market of Hask?

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What motivates the target market to buy Hask?

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What other target market should Hask look at?

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Which other brands have a similar target market?

About Our Hask Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.