Hask Consumer Insights

Who buys Hask?

A Hask consumer is generally very low income, Hispanic, and adolescent age. Hask consumers are more likely to purchase Hask during larger pantry stocking trips. Brands such as Neutrogena, Suave, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Hask Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
5.9%
Total Basket $ (median)
$33.82

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hask Consumer Demographics

demographic
index
Female
104
Male
63
<24
131
25-34
105
35-44
88
45-54
115
55-64
112
65+
47
African American
141
Asian
56
Caucasian
92
Hispanic
186
demographic
index
Has Kids
90
No Kids
123
- $20k
126
$20k-40k
121
$40k-60k
112
$60k-80k
108
$80k-100k
69
$100k-125k
94
$125k +
63
No College
137
College
98
Adv. Degree
63

Understand Hask Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Hask Basket Affinity & Size

brand
basket affinity
Neutrogena 13.4x
Suave 8.2x
Olay 8.0x
YoCrunch 7.9x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
258

Where is Hask Purchased?

channels
index
Beauty
4173
Dollar
99
Drug
399
Food
2
Mass
137
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Sunbeam 1.5x
Sunny Meadow 1.5x
Secret 1.5x

How Did They Pay?

method
index
Cash
145
Credit
81
Debit
102
Food Stamps
67

When is Hask Purchased?

day of week
Sun
14.8%
Mon
13.3%
Tue
12.3%
Wed
12.1%
Thu
12.3%
Fri
15.8%
Sat
19.6%
time of day
Morning
13.6%
Noon
14.3%
Afternoon
34.5%
Evening
29.3%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hask consumers purchase?

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Why do Hask consumers try new brands?

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Where do Hask consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hask Target Market

Arrow and target

Who actually buys Hask? Do these consumers match the intended target market of Hask?

Thought bubble

What motivates the target market to purchase Hask?

magnifying glass

What other target market should Hask look at?

venn diagram

Which other brands have a similar target market?

About Our Hask Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.