Hatfield Consumer Insights

Who buys Hatfield?

A Hatfield consumer is generally slightly higher income, Caucasian, and older age. Hatfield consumers are more likely to purchase Hatfield during larger pantry stocking trips. Brands such as Perdue, Utz, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

Hatfield Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.0%
Total Basket $ (median)
$66.19

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hatfield Consumer Demographics

demographic
index
Female
100
Male
97
<24
97
25-34
71
35-44
109
45-54
111
55-64
120
65+
120
African American
48
Asian
37
Caucasian
119
Hispanic
29
demographic
index
Has Kids
104
No Kids
90
- $20k
69
$20k-40k
87
$40k-60k
108
$60k-80k
99
$80k-100k
111
$100k-125k
111
$125k +
104
No College
135
College
92
Adv. Degree
96

Understand Hatfield Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Hatfield Basket Affinity & Size

brand
basket affinity
Perdue 10.7x
Utz 10.2x
YoCrunch 7.1x
Green Giant 6.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
495

Where is Hatfield Purchased?

channels
index
Food
217
Mass
59
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 3.1x
Perdue 2.7x
Entenmann's 2.2x
Smart Balance 2.2x

How Did They Pay?

method
index
Cash
238
Credit
61
Debit
64
Food Stamps
104

When is Hatfield Purchased?

day of week
Sun
19.2%
Mon
14.2%
Tue
11.4%
Wed
11.9%
Thu
10.5%
Fri
13.5%
Sat
19.3%
time of day
Morning
15.2%
Noon
18.2%
Afternoon
36.7%
Evening
22.5%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Hatfield consumers purchase?

check mark

Why do Hatfield consumers try new brands?

check mark

Where do Hatfield consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hatfield Target Market

Arrow and target

Who actually buys Hatfield? Do these consumers match the intended target market of Hatfield?

Thought bubble

What motivates the target market to purchase Hatfield?

magnifying glass

What other target market should Hatfield look at?

venn diagram

Which other brands have a similar target market?

About Our Hatfield Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.