Hatfield Consumer Insights

Who buys Hatfield?

A Hatfield consumer is generally slightly higher income, Caucasian, and older age. Hatfield consumers are more likely to purchase Hatfield during larger pantry stocking trips. Brands such as Perdue, Utz, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Hatfield Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.0%
Total Basket $ (median)
$66.19

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hatfield Consumer Demographics

demographic
index
Female
100
Male
97
<24
97
25-34
71
35-44
109
45-54
111
55-64
120
65+
120
African American
48
Asian
37
Caucasian
119
Hispanic
29
demographic
index
Has Kids
104
No Kids
90
- $20k
69
$20k-40k
87
$40k-60k
108
$60k-80k
99
$80k-100k
111
$100k-125k
111
$125k +
104
No College
135
College
92
Adv. Degree
96

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Hatfield Basket Affinity & Size

brand
basket affinity
Perdue 10.7x
Utz 10.2x
YoCrunch 7.1x
Green Giant 6.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
495

Where is Hatfield Purchased?

channels
index
Food
217
Mass
59
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 3.1x
Perdue 2.7x
Entenmann's 2.2x
Smart Balance 2.2x

How Did They Pay?

method
index
Cash
238
Credit
61
Debit
64
Food Stamps
104

When is Hatfield Purchased?

day of week
Sun
19.2%
Mon
14.2%
Tue
11.4%
Wed
11.9%
Thu
10.5%
Fri
13.5%
Sat
19.3%
time of day
Morning
15.2%
Noon
18.2%
Afternoon
36.7%
Evening
22.5%
Late
7.5%

Get More Hatfield Data

Contact us for the latest Hatfield consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Hatfield consumers switch to?

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Why do consumers stop buying Hatfield products?

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Which retailers do Hatfield shoppers prefer to shop at?

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What motivates consumers to try Hatfield products?

Research the Hatfield Target Market

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Who actually buys Hatfield? Do these consumers match the intended target market of Hatfield?

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What motivates the target market to buy Hatfield?

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What other target market should Hatfield look at?

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Which other brands have a similar target market?

About Our Hatfield Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.