Hawaiian (Potato Chips) Consumer Insights

Who buys Hawaiian (Potato Chips)?

A Hawaiian (Potato Chips) consumer is generally very high income, Asian, and adolescent age. Hawaiian (Potato Chips) consumers are more likely to purchase Hawaiian (Potato Chips) during larger pantry stocking trips. Brands such as Oroweat, King's Hawaiian, and Snyders Of Hanover also tend to be purchased in the same trip. See sample consumer insights data below.

Hawaiian (Potato Chips) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
6.2%
Total Basket $ (median)
$48.55

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hawaiian (Potato Chips) Consumer Demographics

demographic
index
Female
96
Male
139
<24
212
25-34
101
35-44
90
45-54
93
55-64
108
65+
146
African American
63
Asian
546
Caucasian
54
Hispanic
60
demographic
index
Has Kids
93
No Kids
115
- $20k
89
$20k-40k
99
$40k-60k
105
$60k-80k
82
$80k-100k
103
$100k-125k
109
$125k +
116
No College
71
College
109
Adv. Degree
92

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Hawaiian (Potato Chips) Basket Affinity & Size

brand
basket affinity
Oroweat 11.0x
King's Hawaiian 9.0x
Snyders Of Hanover 6.3x
Almond Breeze 6.3x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
190
Pantry Stocking (21+ Items)
299

Where is Hawaiian (Potato Chips) Purchased?

channels
index
Club
346
Dollar
1
Drug
10
Food
150
Gas & Convenience
11
Mass
28
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.1x
Taylor Farms 1.7x
Horizon Organic 1.7x
Starbucks Frappuccino 1.6x

How Did They Pay?

method
index
Cash
125
Credit
106
Debit
86
Food Stamps
88

When is Hawaiian (Potato Chips) Purchased?

day of week
Sun
15.6%
Mon
12.6%
Tue
11.5%
Wed
11.7%
Thu
11.2%
Fri
21.1%
Sat
16.3%
time of day
Morning
15.8%
Noon
17.8%
Afternoon
34.4%
Evening
27.4%
Late
4.7%

Get More Hawaiian (Potato Chips) Data

Contact us for the latest Hawaiian (Potato Chips) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Hawaiian (Potato Chips) consumers switch to?

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Why do consumers stop buying Hawaiian (Potato Chips) products?

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Which retailers do Hawaiian (Potato Chips) shoppers prefer to shop at?

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What motivates consumers to try Hawaiian (Potato Chips) products?

Research the Hawaiian (Potato Chips) Target Market

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Who actually buys Hawaiian (Potato Chips)? Do these consumers match the intended target market of Hawaiian (Potato Chips)?

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What motivates the target market to purchase Hawaiian (Potato Chips)?

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What other target market should Hawaiian (Potato Chips) look at?

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Which other brands have a similar target market?

About Our Hawaiian (Potato Chips) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.