Hawaiian (Potato Chips) Consumer Insights

Who buys Hawaiian (Potato Chips)?

A Hawaiian (Potato Chips) consumer is generally very high income, Asian, and adolescent age. Hawaiian (Potato Chips) consumers are more likely to purchase Hawaiian (Potato Chips) during larger pantry stocking trips. Brands such as Oroweat, King's Hawaiian, and Snyders Of Hanover also tend to be purchased in the same trip. See sample consumer insights data below.

Hawaiian (Potato Chips) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
6.2%
Total Basket $ (median)
$48.55

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hawaiian (Potato Chips) Consumer Demographics

demographic
index
Female
96
Male
139
<24
212
25-34
101
35-44
90
45-54
93
55-64
108
65+
146
African American
63
Asian
546
Caucasian
54
Hispanic
60
demographic
index
Has Kids
93
No Kids
115
- $20k
89
$20k-40k
99
$40k-60k
105
$60k-80k
82
$80k-100k
103
$100k-125k
109
$125k +
116
No College
71
College
109
Adv. Degree
92

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Hawaiian (Potato Chips) Basket Affinity & Size

brand
basket affinity
Oroweat 11.0x
King's Hawaiian 9.0x
Snyders Of Hanover 6.3x
Almond Breeze 6.3x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
190
Pantry Stocking (21+ Items)
299

Where is Hawaiian (Potato Chips) Purchased?

channels
index
Club
346
Dollar
1
Drug
10
Food
150
Gas & Convenience
11
Mass
28
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.1x
Taylor Farms 1.7x
Horizon Organic 1.7x
Starbucks Frappuccino 1.6x

How Did They Pay?

method
index
Cash
125
Credit
106
Debit
86
Food Stamps
88

When is Hawaiian (Potato Chips) Purchased?

day of week
Sun
15.6%
Mon
12.6%
Tue
11.5%
Wed
11.7%
Thu
11.2%
Fri
21.1%
Sat
16.3%
time of day
Morning
15.8%
Noon
17.8%
Afternoon
34.4%
Evening
27.4%
Late
4.7%

About Our Hawaiian (Potato Chips) Consumer Insights

How do we know who buys Hawaiian (Potato Chips)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hawaiian (Potato Chips) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.