Hawaiian (Potato Chips) Consumer Insights

Who buys Hawaiian (Potato Chips)?

A Hawaiian (Potato Chips) consumer is generally very high income, Asian, and adolescent age. Hawaiian (Potato Chips) consumers are more likely to purchase Hawaiian (Potato Chips) during larger pantry stocking trips. Brands such as Oroweat, King's Hawaiian, and Snyders Of Hanover also tend to be purchased in the same trip. Sample consumer insights data below.

Hawaiian (Potato Chips) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
6.2%
Total Basket $ (median)
$48.55

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hawaiian (Potato Chips) Consumer Demographics

demographic
index
Female
96
Male
139
<24
212
25-34
101
35-44
90
45-54
93
55-64
108
65+
146
African American
63
Asian
546
Caucasian
54
Hispanic
60
demographic
index
Has Kids
93
No Kids
115
- $20k
89
$20k-40k
99
$40k-60k
105
$60k-80k
82
$80k-100k
103
$100k-125k
109
$125k +
116
No College
71
College
109
Adv. Degree
92

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Hawaiian (Potato Chips) Basket Affinity & Size

brand
basket affinity
Oroweat 11.0x
King's Hawaiian 9.0x
Snyders Of Hanover 6.3x
Almond Breeze 6.3x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
190
Pantry Stocking (21+ Items)
299

Where is Hawaiian (Potato Chips) Purchased?

channels
index
Club
346
Dollar
1
Drug
10
Food
150
Gas & Convenience
11
Mass
28
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.1x
Taylor Farms 1.7x
Horizon Organic 1.7x
Starbucks Frappuccino 1.6x

How Did They Pay?

method
index
Cash
125
Credit
106
Debit
86
Food Stamps
88

When is Hawaiian (Potato Chips) Purchased?

day of week
Sun
15.6%
Mon
12.6%
Tue
11.5%
Wed
11.7%
Thu
11.2%
Fri
21.1%
Sat
16.3%
time of day
Morning
15.8%
Noon
17.8%
Afternoon
34.4%
Evening
27.4%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hawaiian (Potato Chips) consumers purchase?

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Why do Hawaiian (Potato Chips) consumers try new brands?

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Where do Hawaiian (Potato Chips) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hawaiian (Potato Chips) Target Market

Arrow and target

Who actually buys Hawaiian (Potato Chips)? Do these consumers match the intended target market of Hawaiian (Potato Chips)?

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What motivates the target market to purchase Hawaiian (Potato Chips)?

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What other target market should Hawaiian (Potato Chips) look at?

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Which other brands have a similar target market?

About Our Hawaiian (Potato Chips) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.