Hawaiian Punch Consumer Insights

Who buys Hawaiian Punch? Hawaiian Punch consumers are generally very low income, African American, and lower middle age. Hawaiian Punch consumers are more likely to purchase Hawaiian Punch during larger pantry stocking trips. Brands such as Kool-Aid, Armour, and Maruchan Ramen also tend to be purchased in the same trip. Sample consumer insights data below.

Hawaiian Punch Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.7%
Total Basket $ (median)
$42.94

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hawaiian Punch Consumer Demographics

demographic
index
Female
100
Male
95
<24
100
25-34
103
35-44
106
45-54
102
55-64
71
65+
51
African American
319
Asian
74
Caucasian
88
Hispanic
123
demographic
index
Has Kids
112
No Kids
74
- $20k
142
$20k-40k
129
$40k-60k
117
$60k-80k
102
$80k-100k
81
$100k-125k
70
$125k +
52
No College
137
College
97
Adv. Degree
69

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Hawaiian Punch Basket Affinity & Size

brand
basket affinity
Kool-Aid 5.8x
Armour 4.8x
Maruchan Ramen 4.7x
Totino's Party Pizza 4.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
409

Where is Hawaiian Punch Purchased?

channels
index
Club
23
Dollar
416
Drug
30
Food
108
Gas & Convenience
30
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.6x
Kool-Aid 1.6x
Sunbeam 1.5x
Blue Bonnet 1.5x

How Did They Pay?

method
index
Cash
113
Credit
74
Debit
100
Food Stamps
256

When is Hawaiian Punch Purchased?

day of week
Sun
16.5%
Mon
12.5%
Tue
11.4%
Wed
12.8%
Thu
12.2%
Fri
16.6%
Sat
18.0%
time of day
Morning
15.0%
Noon
15.2%
Afternoon
32.1%
Evening
29.1%
Late
8.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hawaiian Punch consumers purchase?

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Why do Hawaiian Punch consumers try new brands?

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Where do Hawaiian Punch consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hawaiian Punch Target Market

Arrow and target

Who actually buys Hawaiian Punch? Do these consumers match the intended target market of Hawaiian Punch?

Thought bubble

What motivates the target market to purchase Hawaiian Punch?

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What other target market should Hawaiian Punch look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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