Hawaiian Punch Consumer Insights

Who buys Hawaiian Punch?

A Hawaiian Punch consumer is generally very low income, African American, and lower middle age. Hawaiian Punch consumers are more likely to purchase Hawaiian Punch during larger pantry stocking trips. Brands such as Kool-Aid, Armour, and Maruchan Ramen also tend to be purchased in the same trip. See sample consumer insights data below.

Hawaiian Punch Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.7%
Total Basket $ (median)
$42.94

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hawaiian Punch Consumer Demographics

demographic
index
Female
100
Male
95
<24
100
25-34
103
35-44
106
45-54
102
55-64
71
65+
51
African American
319
Asian
74
Caucasian
88
Hispanic
123
demographic
index
Has Kids
112
No Kids
74
- $20k
142
$20k-40k
129
$40k-60k
117
$60k-80k
102
$80k-100k
81
$100k-125k
70
$125k +
52
No College
137
College
97
Adv. Degree
69

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Hawaiian Punch Basket Affinity & Size

brand
basket affinity
Kool-Aid 5.8x
Armour 4.8x
Maruchan Ramen 4.7x
Totino's Party Pizza 4.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
409

Where is Hawaiian Punch Purchased?

channels
index
Club
23
Dollar
416
Drug
30
Food
108
Gas & Convenience
30
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.6x
Kool-Aid 1.6x
Sunbeam 1.5x
Blue Bonnet 1.5x

How Did They Pay?

method
index
Cash
113
Credit
74
Debit
100
Food Stamps
256

When is Hawaiian Punch Purchased?

day of week
Sun
16.5%
Mon
12.5%
Tue
11.4%
Wed
12.8%
Thu
12.2%
Fri
16.6%
Sat
18.0%
time of day
Morning
15.0%
Noon
15.2%
Afternoon
32.1%
Evening
29.1%
Late
8.5%

About Our Hawaiian Punch Consumer Insights

How do we know who buys Hawaiian Punch? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hawaiian Punch consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.