Head & Shoulders Consumer Insights

Who buys Head & Shoulders?

A Head & Shoulders consumer is generally very low income, Asian, and adolescent age. Head & Shoulders consumers are more likely to purchase Head & Shoulders during larger pantry stocking trips. Brands such as TRESemme, Olay, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

Head & Shoulders Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.49
% of Basket $ (median)
10.3%
Total Basket $ (median)
$53.56

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Head & Shoulders Consumer Demographics

demographic
index
Female
100
Male
98
<24
188
25-34
124
35-44
93
45-54
88
55-64
68
65+
58
African American
43
Asian
228
Caucasian
79
Hispanic
196
demographic
index
Has Kids
101
No Kids
97
- $20k
147
$20k-40k
113
$40k-60k
105
$60k-80k
93
$80k-100k
92
$100k-125k
82
$125k +
79
No College
114
College
101
Adv. Degree
81

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Head & Shoulders Basket Affinity & Size

brand
basket affinity
TRESemme 10.9x
Olay 8.9x
Dove 8.1x
Secret 7.9x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
326

Where is Head & Shoulders Purchased?

channels
index
Beauty
115
Club
106
Dollar
86
Drug
178
Food
42
Gas & Convenience
2
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Listerine 1.2x
Ruffles 1.2x
Monster Energy 1.2x

How Did They Pay?

method
index
Cash
104
Credit
82
Debit
109
Food Stamps
45

When is Head & Shoulders Purchased?

day of week
Sun
18.5%
Mon
12.3%
Tue
12.8%
Wed
11.8%
Thu
12.1%
Fri
14.8%
Sat
17.7%
time of day
Morning
13.4%
Noon
16.0%
Afternoon
33.7%
Evening
29.1%
Late
7.8%

Get More Head & Shoulders Data

Better understand Head & Shoulders consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Head & Shoulders consumers switch to?

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Why do consumers stop buying Head & Shoulders products?

Store front

Which retailers do Head & Shoulders shoppers prefer to shop at?

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What motivates consumers to try Head & Shoulders products?

Research the Head & Shoulders Target Market

Arrow and target

Who actually buys Head & Shoulders? Do these consumers match the intended target market of Head & Shoulders?

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What motivates the target market to buy Head & Shoulders?

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What other target market should Head & Shoulders look at?

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Which other brands have a similar target market?

About Our Head & Shoulders Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.