Head & Shoulders Classic Clean Consumer Insights

Who buys Head & Shoulders Classic Clean?

A Head & Shoulders Classic Clean consumer is generally very low income, Asian, and adolescent age. Head & Shoulders Classic Clean consumers are more likely to purchase Head & Shoulders Classic Clean during larger pantry stocking trips. Brands such as Always, Dove, and Nutella also tend to be purchased in the same trip. See sample consumer insights data below.

Head & Shoulders Classic Clean Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.84
% of Basket $ (median)
10.8%
Total Basket $ (median)
$91.34

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Head & Shoulders Classic Clean Consumer Demographics

demographic
index
Female
98
Male
118
<24
205
25-34
113
35-44
90
45-54
99
55-64
73
65+
88
African American
26
Asian
261
Caucasian
77
Hispanic
198
demographic
index
Has Kids
103
No Kids
93
- $20k
124
$20k-40k
89
$40k-60k
105
$60k-80k
98
$80k-100k
100
$100k-125k
98
$125k +
98
No College
114
College
96
Adv. Degree
101

Understand Head & Shoulders Classic Clean Consumer Behavior

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Head & Shoulders Classic Clean Basket Affinity & Size

brand
basket affinity
Always 11.2x
Dove 9.7x
Nutella 7.8x
Neutrogena 7.6x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
294

Where is Head & Shoulders Classic Clean Purchased?

channels
index
Club
265
Dollar
14
Drug
209
Food
55
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.4x
Smart Balance 1.4x
Always 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
89
Credit
103
Debit
102
Food Stamps
56

When is Head & Shoulders Classic Clean Purchased?

day of week
Sun
18.8%
Mon
13.1%
Tue
13.1%
Wed
10.7%
Thu
11.5%
Fri
14.2%
Sat
18.5%
time of day
Morning
17.3%
Noon
17.4%
Afternoon
32.0%
Evening
26.6%
Late
6.7%

About Our Head & Shoulders Classic Clean Consumer Insights

How do we know who buys Head & Shoulders Classic Clean? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Head & Shoulders Classic Clean consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.