Healthtex Consumer Insights

Who buys Healthtex?

A Healthtex consumer is generally lower income, African American, and young adult age. Healthtex consumers are more likely to purchase Healthtex during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Crayola also tend to be purchased in the same trip. See sample consumer insights data below.

Healthtex Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.96
% of Basket $ (median)
12.0%
Total Basket $ (median)
$74.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Healthtex Consumer Demographics

demographic
index
Female
102
Male
77
<24
128
25-34
162
35-44
85
45-54
59
55-64
71
65+
64
African American
129
Asian
65
Caucasian
100
Hispanic
123
demographic
index
Has Kids
120
No Kids
54
- $20k
133
$20k-40k
134
$40k-60k
110
$60k-80k
107
$80k-100k
81
$100k-125k
74
$125k +
51
No College
125
College
101
Adv. Degree
66

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Healthtex Basket Affinity & Size

brand
basket affinity
Gerber Graduates 17.1x
Gerber 12.5x
Crayola 6.8x
Libby's 5.2x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
191
Pantry Stocking (21+ Items)
310

Where is Healthtex Purchased?

channels
index
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.3x
Gerber 1.8x
Huggies 1.7x
Armour 1.6x

How Did They Pay?

method
index
Cash
97
Credit
90
Debit
112
Food Stamps
111

When is Healthtex Purchased?

day of week
Sun
14.1%
Mon
10.8%
Tue
11.4%
Wed
12.2%
Thu
13.0%
Fri
18.0%
Sat
20.5%
time of day
Morning
14.9%
Noon
17.3%
Afternoon
31.8%
Evening
26.7%
Late
9.4%

Get More Healthtex Data

Contact us for the latest Healthtex consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Healthtex consumers switch to?

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Why do consumers stop buying Healthtex products?

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Which retailers do Healthtex shoppers prefer to shop at?

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What motivates consumers to try Healthtex products?

Research the Healthtex Target Market

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Who actually buys Healthtex? Do these consumers match the intended target market of Healthtex?

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What motivates the target market to buy Healthtex?

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What other target market should Healthtex look at?

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Which other brands have a similar target market?

About Our Healthtex Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.