Healthy Choice Consumer Insights

Who buys Healthy Choice?

A Healthy Choice consumer is generally slightly higher income, African American, and senior age. Healthy Choice consumers are more likely to purchase Healthy Choice during larger pantry stocking trips. Brands such as Lean Cuisine, Weight Watchers Smart Ones, and Marie Callender's also tend to be purchased in the same trip. See sample consumer insights data below.

Healthy Choice Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.96
% of Basket $ (median)
6.3%
Total Basket $ (median)
$62.58

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Healthy Choice Consumer Demographics

demographic
index
Female
98
Male
124
<24
105
25-34
98
35-44
90
45-54
99
55-64
140
65+
142
African American
112
Asian
65
Caucasian
106
Hispanic
81
demographic
index
Has Kids
85
No Kids
133
- $20k
85
$20k-40k
91
$40k-60k
106
$60k-80k
104
$80k-100k
107
$100k-125k
102
$125k +
97
No College
83
College
101
Adv. Degree
113

Understand Healthy Choice Consumer Behavior

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Healthy Choice Basket Affinity & Size

brand
basket affinity
Lean Cuisine 17.3x
Weight Watchers Smart Ones 16.2x
Marie Callender's 10.8x
Bertolli 5.4x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
449

Where is Healthy Choice Purchased?

channels
index
Club
81
Dollar
10
Drug
22
Food
113
Gas & Convenience
3
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 2.0x
Weight Watchers Smart Ones 2.0x
Marie Callender's 1.5x
General Mills Fiber One 1.4x

How Did They Pay?

method
index
Cash
82
Credit
109
Debit
103
Food Stamps
95

When is Healthy Choice Purchased?

day of week
Sun
21.4%
Mon
14.5%
Tue
12.6%
Wed
11.6%
Thu
11.0%
Fri
12.3%
Sat
16.6%
time of day
Morning
14.8%
Noon
15.8%
Afternoon
32.2%
Evening
29.8%
Late
7.4%

About Our Healthy Choice Consumer Insights

How do we know who buys Healthy Choice? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Healthy Choice consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.