Healthy Choice Consumer Insights

Who buys Healthy Choice?

A Healthy Choice consumer is generally slightly higher income, African American, and senior age. Healthy Choice consumers are more likely to purchase Healthy Choice during larger pantry stocking trips. Brands such as Lean Cuisine, Weight Watchers Smart Ones, and Marie Callender's also tend to be purchased in the same trip. Sample consumer insights data below.

Healthy Choice Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.96
% of Basket $ (median)
6.3%
Total Basket $ (median)
$62.58

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Healthy Choice Consumer Demographics

demographic
index
Female
98
Male
124
<24
105
25-34
98
35-44
90
45-54
99
55-64
140
65+
142
African American
112
Asian
65
Caucasian
106
Hispanic
81
demographic
index
Has Kids
85
No Kids
133
- $20k
85
$20k-40k
91
$40k-60k
106
$60k-80k
104
$80k-100k
107
$100k-125k
102
$125k +
97
No College
83
College
101
Adv. Degree
113

Understand Healthy Choice Consumer Behavior

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Healthy Choice Basket Affinity & Size

brand
basket affinity
Lean Cuisine 17.3x
Weight Watchers Smart Ones 16.2x
Marie Callender's 10.8x
Bertolli 5.4x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
449

Where is Healthy Choice Purchased?

channels
index
Club
81
Dollar
10
Drug
22
Food
113
Gas & Convenience
3
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 2.0x
Weight Watchers Smart Ones 2.0x
Marie Callender's 1.5x
General Mills Fiber One 1.4x

How Did They Pay?

method
index
Cash
82
Credit
109
Debit
103
Food Stamps
95

When is Healthy Choice Purchased?

day of week
Sun
21.4%
Mon
14.5%
Tue
12.6%
Wed
11.6%
Thu
11.0%
Fri
12.3%
Sat
16.6%
time of day
Morning
14.8%
Noon
15.8%
Afternoon
32.2%
Evening
29.8%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Healthy Choice consumers purchase?

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Why do Healthy Choice consumers try new brands?

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Where do Healthy Choice consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Healthy Choice Target Market

Arrow and target

Who actually buys Healthy Choice? Do these consumers match the intended target market of Healthy Choice?

Thought bubble

What motivates the target market to purchase Healthy Choice?

magnifying glass

What other target market should Healthy Choice look at?

venn diagram

Which other brands have a similar target market?

About Our Healthy Choice Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.