Healthy Life Consumer Insights

Who buys Healthy Life?

A Healthy Life consumer is generally slightly higher income, Caucasian, and senior age. Healthy Life consumers are more likely to purchase Healthy Life during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Farmers Market, and Marketside also tend to be purchased in the same trip. See sample consumer insights data below.

Healthy Life Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.08
% of Basket $ (median)
3.2%
Total Basket $ (median)
$65.66

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Healthy Life Consumer Demographics

demographic
index
Female
102
Male
80
<24
76
25-34
80
35-44
90
45-54
117
55-64
152
65+
194
African American
33
Asian
15
Caucasian
122
Hispanic
30
demographic
index
Has Kids
89
No Kids
126
- $20k
78
$20k-40k
72
$40k-60k
100
$60k-80k
113
$80k-100k
128
$100k-125k
99
$125k +
105
No College
85
College
96
Adv. Degree
136

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Healthy Life Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 7.5x
Farmers Market 6.0x
Marketside 5.7x
Yoplait Light 4.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
465

Where is Healthy Life Purchased?

channels
index
Club
49
Dollar
0
Drug
120
Food
30
Gas & Convenience
2
Mass
168
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 2.0x
Farmers Market 1.8x
Weight Watchers Smart Ones 1.7x
Sweet Baby Ray's 1.5x

How Did They Pay?

method
index
Cash
113
Credit
104
Debit
95
Food Stamps
78

When is Healthy Life Purchased?

day of week
Sun
18.2%
Mon
14.0%
Tue
11.6%
Wed
11.7%
Thu
11.2%
Fri
14.9%
Sat
18.5%
time of day
Morning
17.7%
Noon
17.8%
Afternoon
35.0%
Evening
24.4%
Late
5.1%

Get More Healthy Life Data

Contact us for the latest Healthy Life consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Healthy Life consumers switch to?

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Why do consumers stop buying Healthy Life products?

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Which retailers do Healthy Life shoppers prefer to shop at?

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What motivates consumers to try Healthy Life products?

Research the Healthy Life Target Market

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Who actually buys Healthy Life? Do these consumers match the intended target market of Healthy Life?

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What motivates the target market to purchase Healthy Life?

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What other target market should Healthy Life look at?

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Which other brands have a similar target market?

About Our Healthy Life Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.