Healthy Life Consumer Insights

Who buys Healthy Life? Healthy Life consumers are generally slightly higher income, Caucasian, and senior age. Healthy Life consumers are more likely to purchase Healthy Life during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Farmers Market, and Marketside also tend to be purchased in the same trip. Sample consumer insights data below.

Healthy Life Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.08
% of Basket $ (median)
3.2%
Total Basket $ (median)
$65.66

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Healthy Life Consumer Demographics

demographic
index
Female
102
Male
80
<24
76
25-34
80
35-44
90
45-54
117
55-64
152
65+
194
African American
33
Asian
15
Caucasian
122
Hispanic
30
demographic
index
Has Kids
89
No Kids
126
- $20k
78
$20k-40k
72
$40k-60k
100
$60k-80k
113
$80k-100k
128
$100k-125k
99
$125k +
105
No College
85
College
96
Adv. Degree
136

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Healthy Life Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 7.5x
Farmers Market 6.0x
Marketside 5.7x
Yoplait Light 4.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
465

Where is Healthy Life Purchased?

channels
index
Club
49
Dollar
0
Drug
120
Food
30
Gas & Convenience
2
Mass
168
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 2.0x
Farmers Market 1.8x
Weight Watchers Smart Ones 1.7x
Sweet Baby Ray's 1.5x

How Did They Pay?

method
index
Cash
113
Credit
104
Debit
95
Food Stamps
78

When is Healthy Life Purchased?

day of week
Sun
18.2%
Mon
14.0%
Tue
11.6%
Wed
11.7%
Thu
11.2%
Fri
14.9%
Sat
18.5%
time of day
Morning
17.7%
Noon
17.8%
Afternoon
35.0%
Evening
24.4%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Healthy Life consumers purchase?

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Why do Healthy Life consumers try new brands?

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Where do Healthy Life consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Healthy Life Target Market

Arrow and target

Who actually buys Healthy Life? Do these consumers match the intended target market of Healthy Life?

Thought bubble

What motivates the target market to purchase Healthy Life?

magnifying glass

What other target market should Healthy Life look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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