Healthy Ones Consumer Insights

Who buys Healthy Ones?

A Healthy Ones consumer is generally slightly higher income, African American, and older age. Healthy Ones consumers are more likely to purchase Healthy Ones during larger pantry stocking trips. Brands such as Archer Farms, Jennie-O, and Armour also tend to be purchased in the same trip. See sample consumer insights data below.

Healthy Ones Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.69
% of Basket $ (median)
5.3%
Total Basket $ (median)
$69.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Healthy Ones Consumer Demographics

demographic
index
Female
93
Male
169
<24
73
25-34
92
35-44
97
45-54
91
55-64
177
65+
76
African American
119
Asian
63
Caucasian
102
Hispanic
113
demographic
index
Has Kids
94
No Kids
114
- $20k
60
$20k-40k
103
$40k-60k
111
$60k-80k
96
$80k-100k
140
$100k-125k
92
$125k +
75
No College
97
College
104
Adv. Degree
83

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Healthy Ones Basket Affinity & Size

brand
basket affinity
Archer Farms 14.5x
Jennie-O 7.4x
Armour 6.7x
Maruchan Ramen 6.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
532

Where is Healthy Ones Purchased?

channels
index
Drug
103
Food
166
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.8x
Smart Balance 1.7x
Yoplait Light 1.6x
General Mills Fiber One 1.6x

How Did They Pay?

method
index
Cash
175
Credit
87
Debit
74
Food Stamps
98

When is Healthy Ones Purchased?

day of week
Sun
25.9%
Mon
14.6%
Tue
11.0%
Wed
9.9%
Thu
10.8%
Fri
11.7%
Sat
16.1%
time of day
Morning
16.8%
Noon
15.9%
Afternoon
35.0%
Evening
27.1%
Late
5.3%

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Find Answers to Questions

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Which brands do Healthy Ones consumers switch to?

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Why do consumers stop buying Healthy Ones products?

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Which retailers do Healthy Ones shoppers prefer to shop at?

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What motivates consumers to try Healthy Ones products?

Research the Healthy Ones Target Market

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Who actually buys Healthy Ones? Do these consumers match the intended target market of Healthy Ones?

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What motivates the target market to buy Healthy Ones?

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What other target market should Healthy Ones look at?

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Which other brands have a similar target market?

About Our Healthy Ones Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.