Heath Consumer Insights

Who buys Heath? A Heath consumer is generally slightly higher income, Caucasian, and senior age. Heath consumers are more likely to purchase Heath during larger pantry stocking trips. Brands such as Kit Kat, Cool Whip, and Reese's Peanut Butter Cups also tend to be purchased in the same trip. Sample consumer insights data below.

Heath Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
5.5%
Total Basket $ (median)
$36.55

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Heath Consumer Demographics

demographic
index
Female
101
Male
86
<24
88
25-34
74
35-44
99
45-54
116
55-64
135
65+
159
African American
92
Asian
52
Caucasian
111
Hispanic
48
demographic
index
Has Kids
92
No Kids
118
- $20k
89
$20k-40k
88
$40k-60k
102
$60k-80k
105
$80k-100k
111
$100k-125k
110
$125k +
91
No College
98
College
98
Adv. Degree
114

Understand Heath Consumer Behavior

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Heath Basket Affinity & Size

brand
basket affinity
Kit Kat 9.0x
Cool Whip 8.4x
Reese's Peanut Butter Cups 8.2x
Hershey's 7.1x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
288

Where is Heath Purchased?

channels
index
Club
31
Dollar
180
Drug
162
Food
95
Gas & Convenience
46
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Twizzlers 1.4x
Yoplait Light 1.3x
Duncan Hines 1.3x
Nabisco Triscuit 1.3x

How Did They Pay?

method
index
Cash
116
Credit
102
Debit
93
Food Stamps
87

When is Heath Purchased?

day of week
Sun
15.3%
Mon
12.0%
Tue
13.3%
Wed
13.2%
Thu
13.7%
Fri
15.2%
Sat
17.3%
time of day
Morning
13.9%
Noon
15.6%
Afternoon
36.4%
Evening
28.3%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Heath consumers purchase?

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Why do Heath consumers try new brands?

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Where do Heath consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Heath Target Market

Arrow and target

Who actually buys Heath? Do these consumers match the intended target market of Heath?

Thought bubble

What motivates the target market to purchase Heath?

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What other target market should Heath look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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