Heath Consumer Insights

Who buys Heath?

A Heath consumer is generally slightly higher income, Caucasian, and senior age. Heath consumers are more likely to purchase Heath during larger pantry stocking trips. Brands such as Kit Kat, Cool Whip, and Reese's Peanut Butter Cups also tend to be purchased in the same trip. See sample consumer insights data below.

Heath Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
5.5%
Total Basket $ (median)
$36.55

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Heath Consumer Demographics

demographic
index
Female
101
Male
86
<24
88
25-34
74
35-44
99
45-54
116
55-64
135
65+
159
African American
92
Asian
52
Caucasian
111
Hispanic
48
demographic
index
Has Kids
92
No Kids
118
- $20k
89
$20k-40k
88
$40k-60k
102
$60k-80k
105
$80k-100k
111
$100k-125k
110
$125k +
91
No College
98
College
98
Adv. Degree
114

Understand Heath Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Heath Basket Affinity & Size

brand
basket affinity
Kit Kat 9.0x
Cool Whip 8.4x
Reese's Peanut Butter Cups 8.2x
Hershey's 7.1x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
288

Where is Heath Purchased?

channels
index
Club
31
Dollar
180
Drug
162
Food
95
Gas & Convenience
46
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Twizzlers 1.4x
Yoplait Light 1.3x
Duncan Hines 1.3x
Nabisco Triscuit 1.3x

How Did They Pay?

method
index
Cash
116
Credit
102
Debit
93
Food Stamps
87

When is Heath Purchased?

day of week
Sun
15.3%
Mon
12.0%
Tue
13.3%
Wed
13.2%
Thu
13.7%
Fri
15.2%
Sat
17.3%
time of day
Morning
13.9%
Noon
15.6%
Afternoon
36.4%
Evening
28.3%
Late
5.8%

About Our Heath Consumer Insights

How do we know who buys Heath? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Heath consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.