Hefty Consumer Insights

Who buys Hefty?

A Hefty consumer is generally lower income, African American, and older age. Hefty consumers are more likely to purchase Hefty during larger pantry stocking trips. Brands such as Dixie, Bounty, and Ziploc also tend to be purchased in the same trip. See sample consumer insights data below.

Hefty Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.27
% of Basket $ (median)
8.0%
Total Basket $ (median)
$65.97

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hefty Consumer Demographics

demographic
index
Female
101
Male
89
<24
96
25-34
97
35-44
99
45-54
103
55-64
106
65+
103
African American
179
Asian
102
Caucasian
95
Hispanic
111
demographic
index
Has Kids
99
No Kids
103
- $20k
96
$20k-40k
107
$40k-60k
104
$60k-80k
104
$80k-100k
96
$100k-125k
97
$125k +
89
No College
114
College
98
Adv. Degree
92

Understand Hefty Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Hefty Basket Affinity & Size

brand
basket affinity
Dixie 5.4x
Bounty 4.5x
Ziploc 4.4x
French's 4.2x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
401

Where is Hefty Purchased?

channels
index
Club
147
Dollar
212
Drug
53
Food
94
Gas & Convenience
4
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.3x
Sunbeam 1.3x
Yoplait Light 1.2x
Duncan Hines 1.2x

How Did They Pay?

method
index
Cash
100
Credit
94
Debit
111
Food Stamps
65

When is Hefty Purchased?

day of week
Sun
15.7%
Mon
12.0%
Tue
12.5%
Wed
12.7%
Thu
12.9%
Fri
16.3%
Sat
17.8%
time of day
Morning
16.9%
Noon
17.9%
Afternoon
33.8%
Evening
25.0%
Late
6.4%

About Our Hefty Consumer Insights

How do we know who buys Hefty? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hefty consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.