Hefty Consumer Insights

Who buys Hefty? Hefty consumers are generally lower income, African American, and older age. Hefty consumers are more likely to purchase Hefty during larger pantry stocking trips. Brands such as Dixie, Bounty, and Ziploc also tend to be purchased in the same trip. Sample consumer insights data below.

Hefty Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.27
% of Basket $ (median)
8.0%
Total Basket $ (median)
$65.97

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hefty Consumer Demographics

demographic
index
Female
101
Male
89
<24
96
25-34
97
35-44
99
45-54
103
55-64
106
65+
103
African American
179
Asian
102
Caucasian
95
Hispanic
111
demographic
index
Has Kids
99
No Kids
103
- $20k
96
$20k-40k
107
$40k-60k
104
$60k-80k
104
$80k-100k
96
$100k-125k
97
$125k +
89
No College
114
College
98
Adv. Degree
92

Understand Hefty Consumer Behavior

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Hefty Basket Affinity & Size

brand
basket affinity
Dixie 5.4x
Bounty 4.5x
Ziploc 4.4x
French's 4.2x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
401

Where is Hefty Purchased?

channels
index
Club
147
Dollar
212
Drug
53
Food
94
Gas & Convenience
4
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.3x
Sunbeam 1.3x
Yoplait Light 1.2x
Duncan Hines 1.2x

How Did They Pay?

method
index
Cash
100
Credit
94
Debit
111
Food Stamps
65

When is Hefty Purchased?

day of week
Sun
15.7%
Mon
12.0%
Tue
12.5%
Wed
12.7%
Thu
12.9%
Fri
16.3%
Sat
17.8%
time of day
Morning
16.9%
Noon
17.9%
Afternoon
33.8%
Evening
25.0%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hefty consumers purchase?

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Why do Hefty consumers try new brands?

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Where do Hefty consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hefty Target Market

Arrow and target

Who actually buys Hefty? Do these consumers match the intended target market of Hefty?

Thought bubble

What motivates the target market to purchase Hefty?

magnifying glass

What other target market should Hefty look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us