Hefty CinchSak Consumer Insights

Who buys Hefty CinchSak? Hefty CinchSak consumers are generally median income, Caucasian, and upper middle age. Hefty CinchSak consumers are more likely to purchase Hefty CinchSak during larger pantry stocking trips. Brands such as Charmin, Bounty, and Cottonelle also tend to be purchased in the same trip. Sample consumer insights data below.

Hefty CinchSak Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.82
% of Basket $ (median)
10.7%
Total Basket $ (median)
$73.28

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hefty CinchSak Consumer Demographics

demographic
index
Female
102
Male
83
<24
84
25-34
84
35-44
98
45-54
120
55-64
115
65+
114
African American
105
Asian
39
Caucasian
110
Hispanic
67
demographic
index
Has Kids
96
No Kids
109
- $20k
106
$20k-40k
107
$40k-60k
97
$60k-80k
107
$80k-100k
97
$100k-125k
89
$125k +
94
No College
122
College
95
Adv. Degree
97

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Hefty CinchSak Basket Affinity & Size

brand
basket affinity
Charmin 7.2x
Bounty 6.2x
Cottonelle 4.9x
Lysol 4.8x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
421

Where is Hefty CinchSak Purchased?

channels
index
Dollar
168
Drug
79
Food
72
Gas & Convenience
1
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
Sunny Meadow 1.5x
Marlboro Gold Pack 1.5x
Duncan Hines 1.4x

How Did They Pay?

method
index
Cash
109
Credit
92
Debit
110
Food Stamps
56

When is Hefty CinchSak Purchased?

day of week
Sun
17.4%
Mon
12.3%
Tue
12.8%
Wed
11.1%
Thu
12.3%
Fri
15.7%
Sat
18.2%
time of day
Morning
16.8%
Noon
18.0%
Afternoon
34.1%
Evening
23.7%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hefty CinchSak consumers purchase?

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Why do Hefty CinchSak consumers try new brands?

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Where do Hefty CinchSak consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hefty CinchSak Target Market

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Who actually buys Hefty CinchSak? Do these consumers match the intended target market of Hefty CinchSak?

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What motivates the target market to purchase Hefty CinchSak?

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What other target market should Hefty CinchSak look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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