Hefty E-Z Foil Consumer Insights

Who buys Hefty E-Z Foil? A Hefty E-Z Foil consumer is generally very high income, African American, and older age. Hefty E-Z Foil consumers are more likely to purchase Hefty E-Z Foil during larger pantry stocking trips. Brands such as Cool Whip, Duncan Hines, and French's also tend to be purchased in the same trip. Sample consumer insights data below.

Hefty E-Z Foil Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.9%
Total Basket $ (median)
$61.23

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  • Recent demographic data

Hefty E-Z Foil Consumer Demographics

demographic
index
Female
102
Male
76
<24
92
25-34
94
35-44
100
45-54
104
55-64
112
65+
98
African American
147
Asian
82
Caucasian
101
Hispanic
88
demographic
index
Has Kids
99
No Kids
102
- $20k
79
$20k-40k
99
$40k-60k
90
$60k-80k
102
$80k-100k
107
$100k-125k
107
$125k +
112
No College
103
College
98
Adv. Degree
107

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Hefty E-Z Foil Basket Affinity & Size

brand
basket affinity
Cool Whip 9.2x
Duncan Hines 8.0x
French's 6.5x
Domino 5.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
411

Where is Hefty E-Z Foil Purchased?

channels
index
Dollar
1
Drug
1
Food
30
Gas & Convenience
0
Mass
197
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Duncan Hines 1.4x
Hershey's Kisses 1.4x
Ro-Tel 1.4x

How Did They Pay?

method
index
Cash
82
Credit
91
Debit
125
Food Stamps
51

When is Hefty E-Z Foil Purchased?

day of week
Sun
13.8%
Mon
11.9%
Tue
12.3%
Wed
15.2%
Thu
13.0%
Fri
15.5%
Sat
18.3%
time of day
Morning
17.7%
Noon
18.1%
Afternoon
33.8%
Evening
23.6%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hefty E-Z Foil consumers purchase?

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Why do Hefty E-Z Foil consumers try new brands?

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Where do Hefty E-Z Foil consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hefty E-Z Foil Target Market

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Who actually buys Hefty E-Z Foil? Do these consumers match the intended target market of Hefty E-Z Foil?

Thought bubble

What motivates the target market to purchase Hefty E-Z Foil?

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What other target market should Hefty E-Z Foil look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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