Hefty E-Z Foil Consumer Insights

Who buys Hefty E-Z Foil?

A Hefty E-Z Foil consumer is generally very high income, African American, and older age. Hefty E-Z Foil consumers are more likely to purchase Hefty E-Z Foil during larger pantry stocking trips. Brands such as Cool Whip, Duncan Hines, and French's also tend to be purchased in the same trip. See sample consumer insights data below.

Hefty E-Z Foil Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.9%
Total Basket $ (median)
$61.23

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hefty E-Z Foil Consumer Demographics

demographic
index
Female
102
Male
76
<24
92
25-34
94
35-44
100
45-54
104
55-64
112
65+
98
African American
147
Asian
82
Caucasian
101
Hispanic
88
demographic
index
Has Kids
99
No Kids
102
- $20k
79
$20k-40k
99
$40k-60k
90
$60k-80k
102
$80k-100k
107
$100k-125k
107
$125k +
112
No College
103
College
98
Adv. Degree
107

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Hefty E-Z Foil Basket Affinity & Size

brand
basket affinity
Cool Whip 9.2x
Duncan Hines 8.0x
French's 6.5x
Domino 5.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
411

Where is Hefty E-Z Foil Purchased?

channels
index
Dollar
1
Drug
1
Food
30
Gas & Convenience
0
Mass
197
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Duncan Hines 1.4x
Hershey's Kisses 1.4x
Ro-Tel 1.4x

How Did They Pay?

method
index
Cash
82
Credit
91
Debit
125
Food Stamps
51

When is Hefty E-Z Foil Purchased?

day of week
Sun
13.8%
Mon
11.9%
Tue
12.3%
Wed
15.2%
Thu
13.0%
Fri
15.5%
Sat
18.3%
time of day
Morning
17.7%
Noon
18.1%
Afternoon
33.8%
Evening
23.6%
Late
6.8%

About Our Hefty E-Z Foil Consumer Insights

How do we know who buys Hefty E-Z Foil? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hefty E-Z Foil consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.