Hefty OneZip Consumer Insights

Who buys Hefty OneZip?

A Hefty OneZip consumer is generally lower income, African American, and older age. Hefty OneZip consumers are more likely to purchase Hefty OneZip during larger pantry stocking trips. Brands such as Ziploc, Cottonelle, and Kleenex also tend to be purchased in the same trip. See sample consumer insights data below.

Hefty OneZip Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
7.4%
Total Basket $ (median)
$40.23

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hefty OneZip Consumer Demographics

demographic
index
Female
102
Male
83
<24
77
25-34
95
35-44
97
45-54
105
55-64
122
65+
115
African American
149
Asian
90
Caucasian
101
Hispanic
80
demographic
index
Has Kids
95
No Kids
111
- $20k
89
$20k-40k
105
$40k-60k
101
$60k-80k
103
$80k-100k
101
$100k-125k
98
$125k +
95
No College
105
College
101
Adv. Degree
91

Understand Hefty OneZip Consumer Behavior

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Hefty OneZip Basket Affinity & Size

brand
basket affinity
Ziploc 5.7x
Cottonelle 4.8x
Kleenex 4.7x
Bounty 4.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
374

Where is Hefty OneZip Purchased?

channels
index
Club
27
Dollar
688
Drug
130
Food
110
Gas & Convenience
4
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cottonelle 1.4x
Marlboro Gold Pack 1.4x
Sunbeam 1.4x
Maxwell House 1.4x

How Did They Pay?

method
index
Cash
127
Credit
95
Debit
97
Food Stamps
58

When is Hefty OneZip Purchased?

day of week
Sun
16.0%
Mon
12.5%
Tue
12.8%
Wed
12.8%
Thu
13.0%
Fri
15.8%
Sat
17.1%
time of day
Morning
17.8%
Noon
17.8%
Afternoon
32.7%
Evening
25.0%
Late
6.7%

About Our Hefty OneZip Consumer Insights

How do we know who buys Hefty OneZip? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hefty OneZip consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.