Hefty OneZip Consumer Insights

Who buys Hefty OneZip? Hefty OneZip consumers are generally lower income, African American, and older age. Hefty OneZip consumers are more likely to purchase Hefty OneZip during larger pantry stocking trips. Brands such as Ziploc, Cottonelle, and Kleenex also tend to be purchased in the same trip. Sample consumer insights data below.

Hefty OneZip Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
7.4%
Total Basket $ (median)
$40.23

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hefty OneZip Consumer Demographics

demographic
index
Female
102
Male
83
<24
77
25-34
95
35-44
97
45-54
105
55-64
122
65+
115
African American
149
Asian
90
Caucasian
101
Hispanic
80
demographic
index
Has Kids
95
No Kids
111
- $20k
89
$20k-40k
105
$40k-60k
101
$60k-80k
103
$80k-100k
101
$100k-125k
98
$125k +
95
No College
105
College
101
Adv. Degree
91

Understand Hefty OneZip Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Hefty OneZip Basket Affinity & Size

brand
basket affinity
Ziploc 5.7x
Cottonelle 4.8x
Kleenex 4.7x
Bounty 4.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
374

Where is Hefty OneZip Purchased?

channels
index
Club
27
Dollar
688
Drug
130
Food
110
Gas & Convenience
4
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cottonelle 1.4x
Marlboro Gold Pack 1.4x
Sunbeam 1.4x
Maxwell House 1.4x

How Did They Pay?

method
index
Cash
127
Credit
95
Debit
97
Food Stamps
58

When is Hefty OneZip Purchased?

day of week
Sun
16.0%
Mon
12.5%
Tue
12.8%
Wed
12.8%
Thu
13.0%
Fri
15.8%
Sat
17.1%
time of day
Morning
17.8%
Noon
17.8%
Afternoon
32.7%
Evening
25.0%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Hefty OneZip consumers purchase?

check mark

Why do Hefty OneZip consumers try new brands?

check mark

Where do Hefty OneZip consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hefty OneZip Target Market

Arrow and target

Who actually buys Hefty OneZip? Do these consumers match the intended target market of Hefty OneZip?

Thought bubble

What motivates the target market to purchase Hefty OneZip?

magnifying glass

What other target market should Hefty OneZip look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us