Heineken Consumer Insights

Who buys Heineken?

A Heineken consumer is generally very low income, Asian, and adolescent age. Heineken consumers are more likely to purchase Heineken during larger pantry stocking trips. Brands such as Bud Light, Red Bull, and Tostitos Scoops also tend to be purchased in the same trip. See sample consumer insights data below.

Heineken Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$13.97
% of Basket $ (median)
36.1%
Total Basket $ (median)
$38.74

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Heineken Consumer Demographics

demographic
index
Female
95
Male
145
<24
173
25-34
116
35-44
96
45-54
85
55-64
77
65+
100
African American
111
Asian
460
Caucasian
58
Hispanic
145
demographic
index
Has Kids
94
No Kids
114
- $20k
147
$20k-40k
106
$40k-60k
107
$60k-80k
102
$80k-100k
75
$100k-125k
91
$125k +
83
No College
99
College
101
Adv. Degree
96

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Heineken Basket Affinity & Size

brand
basket affinity
Bud Light 13.1x
Red Bull 5.1x
Tostitos Scoops 5.0x
Dannon Danimals 5.0x
basket size
index
Urgent Need (1-2 Items)
66
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
144

Where is Heineken Purchased?

channels
index
Beauty
2
Club
166
Dollar
2
Drug
152
Food
141
Gas & Convenience
189
Mass
49
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.8x
Marlboro Gold Pack 1.7x
Bud Light 1.6x
Arizona (Beverage) 1.5x

How Did They Pay?

method
index
Cash
148
Credit
106
Debit
79
Food Stamps
42

When is Heineken Purchased?

day of week
Sun
15.8%
Mon
8.6%
Tue
9.9%
Wed
11.5%
Thu
11.4%
Fri
19.3%
Sat
23.6%
time of day
Morning
10.7%
Noon
14.1%
Afternoon
35.8%
Evening
32.3%
Late
7.1%

Get More Heineken Data

Contact us for the latest Heineken consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Heineken consumers switch to?

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Why do consumers stop buying Heineken products?

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Which retailers do Heineken shoppers prefer to shop at?

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What motivates consumers to try Heineken products?

Research the Heineken Target Market

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Who actually buys Heineken? Do these consumers match the intended target market of Heineken?

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What motivates the target market to buy Heineken?

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What other target market should Heineken look at?

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Which other brands have a similar target market?

About Our Heineken Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.