Heineken Consumer Insights

Who buys Heineken?

A Heineken consumer is generally very low income, Asian, and adolescent age. Heineken consumers are more likely to purchase Heineken during larger pantry stocking trips. Brands such as Bud Light, Red Bull, and Tostitos Scoops also tend to be purchased in the same trip. See sample consumer insights data below.

Heineken Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$13.97
% of Basket $ (median)
36.1%
Total Basket $ (median)
$38.74

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Heineken Consumer Demographics

demographic
index
Female
95
Male
145
<24
173
25-34
116
35-44
96
45-54
85
55-64
77
65+
100
African American
111
Asian
460
Caucasian
58
Hispanic
145
demographic
index
Has Kids
94
No Kids
114
- $20k
147
$20k-40k
106
$40k-60k
107
$60k-80k
102
$80k-100k
75
$100k-125k
91
$125k +
83
No College
99
College
101
Adv. Degree
96

Understand Heineken Consumer Behavior

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Heineken Basket Affinity & Size

brand
basket affinity
Bud Light 13.1x
Red Bull 5.1x
Tostitos Scoops 5.0x
Dannon Danimals 5.0x
basket size
index
Urgent Need (1-2 Items)
66
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
144

Where is Heineken Purchased?

channels
index
Beauty
2
Club
166
Dollar
2
Drug
152
Food
141
Gas & Convenience
189
Mass
49
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.8x
Marlboro Gold Pack 1.7x
Bud Light 1.6x
Arizona (Beverage) 1.5x

How Did They Pay?

method
index
Cash
148
Credit
106
Debit
79
Food Stamps
42

When is Heineken Purchased?

day of week
Sun
15.8%
Mon
8.6%
Tue
9.9%
Wed
11.5%
Thu
11.4%
Fri
19.3%
Sat
23.6%
time of day
Morning
10.7%
Noon
14.1%
Afternoon
35.8%
Evening
32.3%
Late
7.1%

About Our Heineken Consumer Insights

How do we know who buys Heineken? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Heineken consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.