Heineken Light Consumer Insights

Who buys Heineken Light?

A Heineken Light consumer is generally higher income, Asian, and senior age. Heineken Light consumers are more likely to purchase Heineken Light during larger pantry stocking trips. Brands such as Bud Light, Tostitos Scoops, and Goya also tend to be purchased in the same trip. See sample consumer insights data below.

Heineken Light Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$13.49
% of Basket $ (median)
31.2%
Total Basket $ (median)
$43.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Heineken Light Consumer Demographics

demographic
index
Female
95
Male
150
<24
95
25-34
105
35-44
105
45-54
92
55-64
63
65+
160
African American
93
Asian
325
Caucasian
74
Hispanic
130
demographic
index
Has Kids
96
No Kids
110
- $20k
90
$20k-40k
71
$40k-60k
89
$60k-80k
104
$80k-100k
108
$100k-125k
143
$125k +
107
No College
70
College
101
Adv. Degree
130

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Heineken Light Basket Affinity & Size

brand
basket affinity
Bud Light 10.8x
Tostitos Scoops 5.7x
Goya 5.4x
French's 5.2x
basket size
index
Urgent Need (1-2 Items)
48
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
198

Where is Heineken Light Purchased?

channels
index
Club
103
Drug
166
Food
146
Gas & Convenience
94
Mass
61
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 2.0x
Boars Head 1.7x
Canada Dry 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
110
Credit
120
Debit
87
Food Stamps
33

When is Heineken Light Purchased?

day of week
Sun
16.2%
Mon
8.2%
Tue
9.1%
Wed
11.1%
Thu
10.4%
Fri
23.0%
Sat
22.1%
time of day
Morning
10.3%
Noon
14.8%
Afternoon
39.7%
Evening
29.0%
Late
6.2%

Get More Heineken Light Data

Contact us for the latest Heineken Light consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Heineken Light consumers switch to?

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Why do consumers stop buying Heineken Light products?

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Which retailers do Heineken Light shoppers prefer to shop at?

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What motivates consumers to try Heineken Light products?

Research the Heineken Light Target Market

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Who actually buys Heineken Light? Do these consumers match the intended target market of Heineken Light?

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What motivates the target market to purchase Heineken Light?

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What other target market should Heineken Light look at?

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Which other brands have a similar target market?

About Our Heineken Light Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.