Heineken Light Consumer Insights

Who buys Heineken Light? A Heineken Light consumer is generally higher income, Asian, and senior age. Heineken Light consumers are more likely to purchase Heineken Light during larger pantry stocking trips. Brands such as Bud Light, Tostitos Scoops, and Goya also tend to be purchased in the same trip. Sample consumer insights data below.

Heineken Light Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$13.49
% of Basket $ (median)
31.2%
Total Basket $ (median)
$43.28

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Heineken Light Consumer Demographics

demographic
index
Female
95
Male
150
<24
95
25-34
105
35-44
105
45-54
92
55-64
63
65+
160
African American
93
Asian
325
Caucasian
74
Hispanic
130
demographic
index
Has Kids
96
No Kids
110
- $20k
90
$20k-40k
71
$40k-60k
89
$60k-80k
104
$80k-100k
108
$100k-125k
143
$125k +
107
No College
70
College
101
Adv. Degree
130

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Heineken Light Basket Affinity & Size

brand
basket affinity
Bud Light 10.8x
Tostitos Scoops 5.7x
Goya 5.4x
French's 5.2x
basket size
index
Urgent Need (1-2 Items)
48
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
198

Where is Heineken Light Purchased?

channels
index
Club
103
Drug
166
Food
146
Gas & Convenience
94
Mass
61
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 2.0x
Boars Head 1.7x
Canada Dry 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
110
Credit
120
Debit
87
Food Stamps
33

When is Heineken Light Purchased?

day of week
Sun
16.2%
Mon
8.2%
Tue
9.1%
Wed
11.1%
Thu
10.4%
Fri
23.0%
Sat
22.1%
time of day
Morning
10.3%
Noon
14.8%
Afternoon
39.7%
Evening
29.0%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Heineken Light consumers purchase?

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Why do Heineken Light consumers try new brands?

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Where do Heineken Light consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Heineken Light Target Market

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Who actually buys Heineken Light? Do these consumers match the intended target market of Heineken Light?

Thought bubble

What motivates the target market to purchase Heineken Light?

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What other target market should Heineken Light look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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