Heiner's Consumer Insights

Who buys Heiner's?

A Heiner's consumer is generally very low income, Caucasian, and older age. Heiner's consumers are more likely to purchase Heiner's during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Vlasic, and Blue Bonnet also tend to be purchased in the same trip. See sample consumer insights data below.

Heiner's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.68
% of Basket $ (median)
3.2%
Total Basket $ (median)
$84.06

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Heiner's Consumer Demographics

demographic
index
Female
100
Male
103
<24
84
25-34
76
35-44
101
45-54
91
55-64
187
65+
138
African American
24
Asian
13
Caucasian
126
Hispanic
5
demographic
index
Has Kids
88
No Kids
127
- $20k
127
$20k-40k
78
$40k-60k
101
$60k-80k
123
$80k-100k
101
$100k-125k
118
$125k +
60
No College
118
College
102
Adv. Degree
70

Understand Heiner's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Heiner's Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 10.5x
Vlasic 7.6x
Blue Bonnet 7.4x
Farmers Market 6.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
515

Where is Heiner's Purchased?

channels
index
Club
84
Dollar
125
Drug
1
Food
12
Gas & Convenience
5
Mass
186
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.6x
Diet Mountain Dew 2.4x
Fresh Selections 2.3x
Diet Pepsi 2.0x

How Did They Pay?

method
index
Cash
103
Credit
94
Debit
103
Food Stamps
131

When is Heiner's Purchased?

day of week
Sun
18.2%
Mon
13.9%
Tue
11.9%
Wed
10.0%
Thu
11.4%
Fri
16.2%
Sat
18.4%
time of day
Morning
11.8%
Noon
15.0%
Afternoon
39.5%
Evening
27.1%
Late
6.6%

Get More Heiner's Data

Better understand Heiner's consumers with the latest demographic and purchase data.

Get Data - Contact Us

example graph leakage tree

Find Answers to Questions

One arrow going a different direction

Which brands do Heiner's consumers switch to?

Stop sign

Why do consumers stop buying Heiner's products?

Store front

Which retailers do Heiner's shoppers prefer to shop at?

Sale sign

What motivates consumers to try Heiner's products?

Research the Heiner's Target Market

Arrow and target

Who actually buys Heiner's? Do these consumers match the intended target market of Heiner's?

Thought bubble

What motivates the target market to buy Heiner's?

Magnifying glass

What other target market should Heiner's look at?

Venn diagram

Which other brands have a similar target market?

About Our Heiner's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.