Heiner's Consumer Insights

Who buys Heiner's?

A Heiner's consumer is generally very low income, Caucasian, and older age. Heiner's consumers are more likely to purchase Heiner's during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Vlasic, and Blue Bonnet also tend to be purchased in the same trip. See sample consumer insights data below.

Heiner's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.68
% of Basket $ (median)
3.2%
Total Basket $ (median)
$84.06

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Heiner's Consumer Demographics

demographic
index
Female
100
Male
103
<24
84
25-34
76
35-44
101
45-54
91
55-64
187
65+
138
African American
24
Asian
13
Caucasian
126
Hispanic
5
demographic
index
Has Kids
88
No Kids
127
- $20k
127
$20k-40k
78
$40k-60k
101
$60k-80k
123
$80k-100k
101
$100k-125k
118
$125k +
60
No College
118
College
102
Adv. Degree
70

Understand Heiner's Consumer Behavior

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Heiner's Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 10.5x
Vlasic 7.6x
Blue Bonnet 7.4x
Farmers Market 6.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
515

Where is Heiner's Purchased?

channels
index
Club
84
Dollar
125
Drug
1
Food
12
Gas & Convenience
5
Mass
186
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.6x
Diet Mountain Dew 2.4x
Fresh Selections 2.3x
Diet Pepsi 2.0x

How Did They Pay?

method
index
Cash
103
Credit
94
Debit
103
Food Stamps
131

When is Heiner's Purchased?

day of week
Sun
18.2%
Mon
13.9%
Tue
11.9%
Wed
10.0%
Thu
11.4%
Fri
16.2%
Sat
18.4%
time of day
Morning
11.8%
Noon
15.0%
Afternoon
39.5%
Evening
27.1%
Late
6.6%

About Our Heiner's Consumer Insights

How do we know who buys Heiner's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Heiner's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.