Heiner's Consumer Insights

Who buys Heiner's? A Heiner's consumer is generally very low income, Caucasian, and older age. Heiner's consumers are more likely to purchase Heiner's during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Vlasic, and Blue Bonnet also tend to be purchased in the same trip. Sample consumer insights data below.

Heiner's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.68
% of Basket $ (median)
3.2%
Total Basket $ (median)
$84.06

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Heiner's Consumer Demographics

demographic
index
Female
100
Male
103
<24
84
25-34
76
35-44
101
45-54
91
55-64
187
65+
138
African American
24
Asian
13
Caucasian
126
Hispanic
5
demographic
index
Has Kids
88
No Kids
127
- $20k
127
$20k-40k
78
$40k-60k
101
$60k-80k
123
$80k-100k
101
$100k-125k
118
$125k +
60
No College
118
College
102
Adv. Degree
70

Understand Heiner's Consumer Behavior

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Heiner's Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 10.5x
Vlasic 7.6x
Blue Bonnet 7.4x
Farmers Market 6.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
515

Where is Heiner's Purchased?

channels
index
Club
84
Dollar
125
Drug
1
Food
12
Gas & Convenience
5
Mass
186
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.6x
Diet Mountain Dew 2.4x
Fresh Selections 2.3x
Diet Pepsi 2.0x

How Did They Pay?

method
index
Cash
103
Credit
94
Debit
103
Food Stamps
131

When is Heiner's Purchased?

day of week
Sun
18.2%
Mon
13.9%
Tue
11.9%
Wed
10.0%
Thu
11.4%
Fri
16.2%
Sat
18.4%
time of day
Morning
11.8%
Noon
15.0%
Afternoon
39.5%
Evening
27.1%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Heiner's consumers purchase?

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Why do Heiner's consumers try new brands?

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Where do Heiner's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Heiner's Target Market

Arrow and target

Who actually buys Heiner's? Do these consumers match the intended target market of Heiner's?

Thought bubble

What motivates the target market to purchase Heiner's?

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What other target market should Heiner's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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