Helados Mexico Consumer Insights

Who buys Helados Mexico?

A Helados Mexico consumer is generally very low income, Hispanic, and adolescent age. Helados Mexico consumers are more likely to purchase Helados Mexico during larger pantry stocking trips. Brands such as Dannon Danimals, Smart Balance, and Lean Cuisine also tend to be purchased in the same trip. Sample consumer insights data below.

Helados Mexico Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.54
% of Basket $ (median)
8.6%
Total Basket $ (median)
$41.21

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Helados Mexico Consumer Demographics

demographic
index
Female
95
Male
152
<24
297
25-34
117
35-44
90
45-54
79
55-64
74
65+
92
African American
31
Asian
245
Caucasian
49
Hispanic
421
demographic
index
Has Kids
100
No Kids
100
- $20k
238
$20k-40k
115
$40k-60k
92
$60k-80k
73
$80k-100k
80
$100k-125k
98
$125k +
67
No College
135
College
89
Adv. Degree
110

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Helados Mexico Basket Affinity & Size

brand
basket affinity
Dannon Danimals 10.3x
Smart Balance 6.7x
Lean Cuisine 6.1x
Post Honey Bunches Of Oats 6.0x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
272

Where is Helados Mexico Purchased?

channels
index
Club
119
Dollar
188
Drug
97
Food
68
Gas & Convenience
1
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 2.1x
Red Bull 2.0x
Bar-S 1.9x
Dannon Danimals 1.9x

How Did They Pay?

method
index
Cash
158
Credit
51
Debit
109
Food Stamps
173

When is Helados Mexico Purchased?

day of week
Sun
18.4%
Mon
20.7%
Tue
10.8%
Wed
10.6%
Thu
10.6%
Fri
13.8%
Sat
15.1%
time of day
Morning
10.2%
Noon
11.6%
Afternoon
32.9%
Evening
34.2%
Late
11.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Helados Mexico consumers purchase?

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Why do Helados Mexico consumers try new brands?

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Where do Helados Mexico consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Helados Mexico Target Market

Arrow and target

Who actually buys Helados Mexico? Do these consumers match the intended target market of Helados Mexico?

Thought bubble

What motivates the target market to purchase Helados Mexico?

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What other target market should Helados Mexico look at?

venn diagram

Which other brands have a similar target market?

About Our Helados Mexico Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.