Hellmann's Consumer Insights

Who buys Hellmann's?

A Hellmann's consumer is generally slightly lower income, Caucasian, and senior age. Hellmann's consumers are more likely to purchase Hellmann's during larger pantry stocking trips. Brands such as French's, Heinz, and Vlasic also tend to be purchased in the same trip. See sample consumer insights data below.

Hellmann's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.98
% of Basket $ (median)
5.5%
Total Basket $ (median)
$71.95

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hellmann's Consumer Demographics

demographic
index
Female
100
Male
98
<24
79
25-34
81
35-44
97
45-54
113
55-64
135
65+
160
African American
93
Asian
46
Caucasian
106
Hispanic
103
demographic
index
Has Kids
93
No Kids
115
- $20k
100
$20k-40k
101
$40k-60k
102
$60k-80k
101
$80k-100k
102
$100k-125k
99
$125k +
94
No College
115
College
97
Adv. Degree
97

Understand Hellmann's Consumer Behavior

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Hellmann's Basket Affinity & Size

brand
basket affinity
French's 6.1x
Heinz 5.4x
Vlasic 5.0x
Goya 4.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
464

Where is Hellmann's Purchased?

channels
index
Beauty
2
Club
69
Dollar
65
Drug
38
Food
180
Gas & Convenience
11
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.5x
Domino 1.5x
Goya 1.4x
Arnold 1.4x

How Did They Pay?

method
index
Cash
102
Credit
104
Debit
92
Food Stamps
141

When is Hellmann's Purchased?

day of week
Sun
17.6%
Mon
12.8%
Tue
11.8%
Wed
12.3%
Thu
12.4%
Fri
15.5%
Sat
17.7%
time of day
Morning
15.1%
Noon
18.1%
Afternoon
36.0%
Evening
25.3%
Late
5.5%

About Our Hellmann's Consumer Insights

How do we know who buys Hellmann's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hellmann's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.