Hellmann's Light Consumer Insights

Who buys Hellmann's Light? A Hellmann's Light consumer is generally higher income, Caucasian, and senior age. Hellmann's Light consumers are more likely to purchase Hellmann's Light during larger pantry stocking trips. Brands such as French's, Perdue, and Vlasic also tend to be purchased in the same trip. Sample consumer insights data below.

Hellmann's Light Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
4.8%
Total Basket $ (median)
$83.77

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  • Recent demographic data

Hellmann's Light Consumer Demographics

demographic
index
Female
100
Male
104
<24
69
25-34
75
35-44
94
45-54
119
55-64
143
65+
197
African American
40
Asian
44
Caucasian
113
Hispanic
77
demographic
index
Has Kids
89
No Kids
125
- $20k
68
$20k-40k
68
$40k-60k
79
$60k-80k
104
$80k-100k
120
$100k-125k
136
$125k +
135
No College
85
College
97
Adv. Degree
132

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Hellmann's Light Basket Affinity & Size

brand
basket affinity
French's 6.7x
Perdue 6.2x
Vlasic 5.3x
Goya 5.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
508

Where is Hellmann's Light Purchased?

channels
index
Club
0
Dollar
15
Drug
49
Food
178
Gas & Convenience
7
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.8x
Goya 1.7x
Birds Eye Steamfresh 1.6x
Arnold 1.6x

How Did They Pay?

method
index
Cash
92
Credit
125
Debit
87
Food Stamps
60

When is Hellmann's Light Purchased?

day of week
Sun
18.7%
Mon
13.4%
Tue
12.0%
Wed
11.7%
Thu
11.8%
Fri
15.4%
Sat
17.0%
time of day
Morning
15.2%
Noon
18.6%
Afternoon
35.8%
Evening
25.2%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hellmann's Light consumers purchase?

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Why do Hellmann's Light consumers try new brands?

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Where do Hellmann's Light consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hellmann's Light Target Market

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Who actually buys Hellmann's Light? Do these consumers match the intended target market of Hellmann's Light?

Thought bubble

What motivates the target market to purchase Hellmann's Light?

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What other target market should Hellmann's Light look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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