Hellmann's Light Consumer Insights

Who buys Hellmann's Light?

A Hellmann's Light consumer is generally higher income, Caucasian, and senior age. Hellmann's Light consumers are more likely to purchase Hellmann's Light during larger pantry stocking trips. Brands such as French's, Perdue, and Vlasic also tend to be purchased in the same trip. See sample consumer insights data below.

Hellmann's Light Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.98
% of Basket $ (median)
4.8%
Total Basket $ (median)
$83.77

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hellmann's Light Consumer Demographics

demographic
index
Female
100
Male
104
<24
69
25-34
75
35-44
94
45-54
119
55-64
143
65+
197
African American
40
Asian
44
Caucasian
113
Hispanic
77
demographic
index
Has Kids
89
No Kids
125
- $20k
68
$20k-40k
68
$40k-60k
79
$60k-80k
104
$80k-100k
120
$100k-125k
136
$125k +
135
No College
85
College
97
Adv. Degree
132

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Hellmann's Light Basket Affinity & Size

brand
basket affinity
French's 6.7x
Perdue 6.2x
Vlasic 5.3x
Goya 5.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
508

Where is Hellmann's Light Purchased?

channels
index
Club
0
Dollar
15
Drug
49
Food
178
Gas & Convenience
7
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.8x
Goya 1.7x
Birds Eye Steamfresh 1.6x
Arnold 1.6x

How Did They Pay?

method
index
Cash
92
Credit
125
Debit
87
Food Stamps
60

When is Hellmann's Light Purchased?

day of week
Sun
18.7%
Mon
13.4%
Tue
12.0%
Wed
11.7%
Thu
11.8%
Fri
15.4%
Sat
17.0%
time of day
Morning
15.2%
Noon
18.6%
Afternoon
35.8%
Evening
25.2%
Late
5.2%

Get More Hellmann's Light Data

Contact us for the latest Hellmann's Light consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Hellmann's Light consumers switch to?

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Why do consumers stop buying Hellmann's Light products?

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Which retailers do Hellmann's Light shoppers prefer to shop at?

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What motivates consumers to try Hellmann's Light products?

Research the Hellmann's Light Target Market

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Who actually buys Hellmann's Light? Do these consumers match the intended target market of Hellmann's Light?

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What motivates the target market to buy Hellmann's Light?

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What other target market should Hellmann's Light look at?

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Which other brands have a similar target market?

About Our Hellmann's Light Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.