Hello Kitty Consumer Insights

Who buys Hello Kitty?

A Hello Kitty consumer is generally lower income, Asian, and young adult age. Hello Kitty consumers are more likely to purchase Hello Kitty during larger pantry stocking trips. Brands such as Crayola, Hershey's Kisses, and Skittles also tend to be purchased in the same trip. See sample consumer insights data below.

Hello Kitty Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.49
% of Basket $ (median)
7.7%
Total Basket $ (median)
$45.59

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hello Kitty Consumer Demographics

demographic
index
Female
102
Male
78
<24
81
25-34
120
35-44
110
45-54
69
55-64
82
65+
59
African American
104
Asian
167
Caucasian
89
Hispanic
133
demographic
index
Has Kids
115
No Kids
66
- $20k
98
$20k-40k
105
$40k-60k
102
$60k-80k
105
$80k-100k
91
$100k-125k
94
$125k +
100
No College
104
College
101
Adv. Degree
90

Understand Hello Kitty Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Hello Kitty Basket Affinity & Size

brand
basket affinity
Crayola 15.7x
Hershey's Kisses 5.9x
Skittles 5.8x
Gerber Graduates 5.7x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
280

Where is Hello Kitty Purchased?

channels
index
Beauty
78
Club
29
Dollar
102
Drug
87
Food
16
Gas & Convenience
11
Mass
183
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.5x
Dannon Danimals 1.5x
Huggies 1.4x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
90
Credit
103
Debit
109
Food Stamps
56

When is Hello Kitty Purchased?

day of week
Sun
14.1%
Mon
11.4%
Tue
11.1%
Wed
11.6%
Thu
13.9%
Fri
18.0%
Sat
19.8%
time of day
Morning
14.5%
Noon
17.6%
Afternoon
32.9%
Evening
25.9%
Late
9.1%

Get More Hello Kitty Data

Contact us for the latest Hello Kitty consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Hello Kitty consumers switch to?

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Why do consumers stop buying Hello Kitty products?

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Which retailers do Hello Kitty shoppers prefer to shop at?

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What motivates consumers to try Hello Kitty products?

Research the Hello Kitty Target Market

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Who actually buys Hello Kitty? Do these consumers match the intended target market of Hello Kitty?

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What motivates the target market to buy Hello Kitty?

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What other target market should Hello Kitty look at?

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Which other brands have a similar target market?

About Our Hello Kitty Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.