Heluva Good Consumer Insights

Who buys Heluva Good?

A Heluva Good consumer is generally median income, Caucasian, and upper middle age. Heluva Good consumers are more likely to purchase Heluva Good during larger pantry stocking trips. Brands such as Lays Wavy, Utz, and Nabisco Triscuit also tend to be purchased in the same trip. See sample consumer insights data below.

Heluva Good Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.38
% of Basket $ (median)
3.5%
Total Basket $ (median)
$68.20

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Heluva Good Consumer Demographics

demographic
index
Female
102
Male
82
<24
72
25-34
96
35-44
99
45-54
108
55-64
107
65+
98
African American
51
Asian
18
Caucasian
121
Hispanic
23
demographic
index
Has Kids
96
No Kids
108
- $20k
73
$20k-40k
106
$40k-60k
103
$60k-80k
113
$80k-100k
97
$100k-125k
98
$125k +
90
No College
114
College
96
Adv. Degree
101

Understand Heluva Good Consumer Behavior

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Heluva Good Basket Affinity & Size

brand
basket affinity
Lays Wavy 10.6x
Utz 6.5x
Nabisco Triscuit 5.0x
Vlasic 4.1x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
483

Where is Heluva Good Purchased?

channels
index
Club
0
Dollar
0
Drug
14
Food
164
Gas & Convenience
14
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.9x
Perdue 1.8x
Domino 1.7x
Entenmann's 1.6x

How Did They Pay?

method
index
Cash
106
Credit
107
Debit
90
Food Stamps
121

When is Heluva Good Purchased?

day of week
Sun
19.2%
Mon
11.3%
Tue
10.6%
Wed
11.1%
Thu
11.8%
Fri
16.6%
Sat
19.5%
time of day
Morning
13.8%
Noon
16.9%
Afternoon
34.7%
Evening
27.6%
Late
7.1%

About Our Heluva Good Consumer Insights

How do we know who buys Heluva Good? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Heluva Good consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.