Heluva Good Consumer Insights

Who buys Heluva Good? Heluva Good consumers are generally median income, Caucasian, and upper middle age. Heluva Good consumers are more likely to purchase Heluva Good during larger pantry stocking trips. Brands such as Lays Wavy, Utz, and Nabisco Triscuit also tend to be purchased in the same trip. Sample consumer insights data below.

Heluva Good Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.38
% of Basket $ (median)
3.5%
Total Basket $ (median)
$68.20

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Heluva Good Consumer Demographics

demographic
index
Female
102
Male
82
<24
72
25-34
96
35-44
99
45-54
108
55-64
107
65+
98
African American
51
Asian
18
Caucasian
121
Hispanic
23
demographic
index
Has Kids
96
No Kids
108
- $20k
73
$20k-40k
106
$40k-60k
103
$60k-80k
113
$80k-100k
97
$100k-125k
98
$125k +
90
No College
114
College
96
Adv. Degree
101

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Heluva Good Basket Affinity & Size

brand
basket affinity
Lays Wavy 10.6x
Utz 6.5x
Nabisco Triscuit 5.0x
Vlasic 4.1x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
483

Where is Heluva Good Purchased?

channels
index
Club
0
Dollar
0
Drug
14
Food
164
Gas & Convenience
14
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.9x
Perdue 1.8x
Domino 1.7x
Entenmann's 1.6x

How Did They Pay?

method
index
Cash
106
Credit
107
Debit
90
Food Stamps
121

When is Heluva Good Purchased?

day of week
Sun
19.2%
Mon
11.3%
Tue
10.6%
Wed
11.1%
Thu
11.8%
Fri
16.6%
Sat
19.5%
time of day
Morning
13.8%
Noon
16.9%
Afternoon
34.7%
Evening
27.6%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Heluva Good consumers purchase?

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Why do Heluva Good consumers try new brands?

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Where do Heluva Good consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Heluva Good Target Market

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Who actually buys Heluva Good? Do these consumers match the intended target market of Heluva Good?

Thought bubble

What motivates the target market to purchase Heluva Good?

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What other target market should Heluva Good look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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