Hennessy Consumer Insights

Who buys Hennessy ? A Hennessy consumer is generally very low income, Asian, and adolescent age. Hennessy consumers are more likely to purchase Hennessy during smaller grocery trips. Brands such as 7Up, Dove, and Swanson also tend to be purchased in the same trip. Sample consumer insights data below.

Hennessy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$30.99
% of Basket $ (median)
72.4%
Total Basket $ (median)
$42.78

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hennessy Consumer Demographics

demographic
index
Female
98
Male
115
<24
203
25-34
198
35-44
70
45-54
52
55-64
32
65+
19
African American
227
Asian
891
Caucasian
22
Hispanic
58
demographic
index
Has Kids
83
No Kids
139
- $20k
263
$20k-40k
101
$40k-60k
154
$60k-80k
46
$80k-100k
70
$100k-125k
83
$125k +
39
No College
104
College
111
Adv. Degree
43

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Hennessy Basket Affinity & Size

brand
basket affinity
7Up 17.7x
Dove 16.6x
Swanson 14.8x
Oroweat 12.5x
basket size
index
Urgent Need (1-2 Items)
143
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
76
Pantry Stocking (21+ Items)
54

Where is Hennessy Purchased?

channels
index
Club
422
Dollar
3
Drug
133
Food
115
Gas & Convenience
130
Mass
14
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.3x
Horizon Organic 1.9x
Marlboro 1.9x
Red Bull 1.8x

How Did They Pay?

method
index
Cash
202
Credit
90
Debit
71
Food Stamps
24

When is Hennessy Purchased?

day of week
Sun
9.5%
Mon
8.3%
Tue
10.6%
Wed
12.0%
Thu
11.5%
Fri
20.0%
Sat
28.0%
time of day
Morning
4.5%
Noon
10.5%
Afternoon
34.8%
Evening
39.6%
Late
10.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hennessy consumers purchase?

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Why do Hennessy consumers try new brands?

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Where do Hennessy consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hennessy Target Market

Arrow and target

Who actually buys Hennessy ? Do these consumers match the intended target market of Hennessy ?

Thought bubble

What motivates the target market to purchase Hennessy ?

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What other target market should Hennessy look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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