Hennessy Consumer Insights

Who buys Hennessy ?

A Hennessy consumer is generally very low income, Asian, and adolescent age. Hennessy consumers are more likely to purchase Hennessy during smaller grocery trips. Brands such as 7Up, Dove, and Swanson also tend to be purchased in the same trip. See sample consumer insights data below.

Hennessy Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$30.99
% of Basket $ (median)
72.4%
Total Basket $ (median)
$42.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hennessy Consumer Demographics

demographic
index
Female
98
Male
115
<24
203
25-34
198
35-44
70
45-54
52
55-64
32
65+
19
African American
227
Asian
891
Caucasian
22
Hispanic
58
demographic
index
Has Kids
83
No Kids
139
- $20k
263
$20k-40k
101
$40k-60k
154
$60k-80k
46
$80k-100k
70
$100k-125k
83
$125k +
39
No College
104
College
111
Adv. Degree
43

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Hennessy Basket Affinity & Size

brand
basket affinity
7Up 17.7x
Dove 16.6x
Swanson 14.8x
Oroweat 12.5x
basket size
index
Urgent Need (1-2 Items)
143
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
76
Pantry Stocking (21+ Items)
54

Where is Hennessy Purchased?

channels
index
Club
422
Dollar
3
Drug
133
Food
115
Gas & Convenience
130
Mass
14
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.3x
Horizon Organic 1.9x
Marlboro 1.9x
Red Bull 1.8x

How Did They Pay?

method
index
Cash
202
Credit
90
Debit
71
Food Stamps
24

When is Hennessy Purchased?

day of week
Sun
9.5%
Mon
8.3%
Tue
10.6%
Wed
12.0%
Thu
11.5%
Fri
20.0%
Sat
28.0%
time of day
Morning
4.5%
Noon
10.5%
Afternoon
34.8%
Evening
39.6%
Late
10.7%

About Our Hennessy Consumer Insights

How do we know who buys Hennessy ? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hennessy consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.