Herbal Essences Consumer Insights

Who buys Herbal Essences?

A Herbal Essences consumer is generally very low income, Hispanic, and adolescent age. Herbal Essences consumers are more likely to purchase Herbal Essences during larger pantry stocking trips. Brands such as Secret, Olay, and CoverGirl also tend to be purchased in the same trip. See sample consumer insights data below.

Herbal Essences Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.99
% of Basket $ (median)
9.6%
Total Basket $ (median)
$51.82

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Herbal Essences Consumer Demographics

demographic
index
Female
103
Male
66
<24
146
25-34
125
35-44
100
45-54
85
55-64
56
65+
37
African American
59
Asian
119
Caucasian
93
Hispanic
162
demographic
index
Has Kids
105
No Kids
89
- $20k
127
$20k-40k
122
$40k-60k
104
$60k-80k
103
$80k-100k
94
$100k-125k
80
$125k +
68
No College
117
College
101
Adv. Degree
75

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Herbal Essences Basket Affinity & Size

brand
basket affinity
Secret 8.5x
Olay 7.2x
CoverGirl 6.3x
TRESemme 6.1x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
357

Where is Herbal Essences Purchased?

channels
index
Beauty
32
Club
6
Dollar
167
Drug
170
Food
78
Gas & Convenience
2
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.3x
TRESemme 1.3x
Marlboro Gold Pack 1.3x
Olay 1.3x

How Did They Pay?

method
index
Cash
112
Credit
84
Debit
108
Food Stamps
59

When is Herbal Essences Purchased?

day of week
Sun
17.2%
Mon
12.2%
Tue
12.1%
Wed
12.7%
Thu
12.3%
Fri
15.7%
Sat
17.8%
time of day
Morning
14.2%
Noon
16.2%
Afternoon
33.8%
Evening
27.7%
Late
8.1%

About Our Herbal Essences Consumer Insights

How do we know who buys Herbal Essences? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Herbal Essences consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.