Herbal Essences Consumer Insights

Who buys Herbal Essences?

A Herbal Essences consumer is generally very low income, Hispanic, and adolescent age. Herbal Essences consumers are more likely to purchase Herbal Essences during larger pantry stocking trips. Brands such as Secret, Olay, and CoverGirl also tend to be purchased in the same trip. See sample consumer insights data below.

Herbal Essences Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.99
% of Basket $ (median)
9.6%
Total Basket $ (median)
$51.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Herbal Essences Consumer Demographics

demographic
index
Female
103
Male
66
<24
146
25-34
125
35-44
100
45-54
85
55-64
56
65+
37
African American
59
Asian
119
Caucasian
93
Hispanic
162
demographic
index
Has Kids
105
No Kids
89
- $20k
127
$20k-40k
122
$40k-60k
104
$60k-80k
103
$80k-100k
94
$100k-125k
80
$125k +
68
No College
117
College
101
Adv. Degree
75

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Herbal Essences Basket Affinity & Size

brand
basket affinity
Secret 8.5x
Olay 7.2x
CoverGirl 6.3x
TRESemme 6.1x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
357

Where is Herbal Essences Purchased?

channels
index
Beauty
32
Club
6
Dollar
167
Drug
170
Food
78
Gas & Convenience
2
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.3x
TRESemme 1.3x
Marlboro Gold Pack 1.3x
Olay 1.3x

How Did They Pay?

method
index
Cash
112
Credit
84
Debit
108
Food Stamps
59

When is Herbal Essences Purchased?

day of week
Sun
17.2%
Mon
12.2%
Tue
12.1%
Wed
12.7%
Thu
12.3%
Fri
15.7%
Sat
17.8%
time of day
Morning
14.2%
Noon
16.2%
Afternoon
33.8%
Evening
27.7%
Late
8.1%

Get More Herbal Essences Data

Contact us for the latest Herbal Essences consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Herbal Essences consumers switch to?

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Why do consumers stop buying Herbal Essences products?

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Which retailers do Herbal Essences shoppers prefer to shop at?

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What motivates consumers to try Herbal Essences products?

Research the Herbal Essences Target Market

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Who actually buys Herbal Essences? Do these consumers match the intended target market of Herbal Essences?

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What motivates the target market to purchase Herbal Essences?

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What other target market should Herbal Essences look at?

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Which other brands have a similar target market?

About Our Herbal Essences Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.