Herbal Essences Consumer Insights

Who buys Herbal Essences? A Herbal Essences consumer is generally very low income, Hispanic, and adolescent age. Herbal Essences consumers are more likely to purchase Herbal Essences during larger pantry stocking trips. Brands such as Secret, Olay, and CoverGirl also tend to be purchased in the same trip. Sample consumer insights data below.

Herbal Essences Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
9.6%
Total Basket $ (median)
$51.82

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Herbal Essences Consumer Demographics

demographic
index
Female
103
Male
66
<24
146
25-34
125
35-44
100
45-54
85
55-64
56
65+
37
African American
59
Asian
119
Caucasian
93
Hispanic
162
demographic
index
Has Kids
105
No Kids
89
- $20k
127
$20k-40k
122
$40k-60k
104
$60k-80k
103
$80k-100k
94
$100k-125k
80
$125k +
68
No College
117
College
101
Adv. Degree
75

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Herbal Essences Basket Affinity & Size

brand
basket affinity
Secret 8.5x
Olay 7.2x
CoverGirl 6.3x
TRESemme 6.1x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
357

Where is Herbal Essences Purchased?

channels
index
Beauty
32
Club
6
Dollar
167
Drug
170
Food
78
Gas & Convenience
2
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.3x
TRESemme 1.3x
Marlboro Gold Pack 1.3x
Olay 1.3x

How Did They Pay?

method
index
Cash
112
Credit
84
Debit
108
Food Stamps
59

When is Herbal Essences Purchased?

day of week
Sun
17.2%
Mon
12.2%
Tue
12.1%
Wed
12.7%
Thu
12.3%
Fri
15.7%
Sat
17.8%
time of day
Morning
14.2%
Noon
16.2%
Afternoon
33.8%
Evening
27.7%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Herbal Essences consumers purchase?

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Why do Herbal Essences consumers try new brands?

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Where do Herbal Essences consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Herbal Essences Target Market

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Who actually buys Herbal Essences? Do these consumers match the intended target market of Herbal Essences?

Thought bubble

What motivates the target market to purchase Herbal Essences?

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What other target market should Herbal Essences look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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