Herbal Essences Color Me Happy Consumer Insights

Who buys Herbal Essences Color Me Happy?

A Herbal Essences Color Me Happy consumer is generally very low income, Hispanic, and young adult age. Herbal Essences Color Me Happy consumers are more likely to purchase Herbal Essences Color Me Happy during larger pantry stocking trips. Brands such as Olay, TRESemme, and Softsoap also tend to be purchased in the same trip. See sample consumer insights data below.

Herbal Essences Color Me Happy Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.94
% of Basket $ (median)
14.5%
Total Basket $ (median)
$40.94

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Herbal Essences Color Me Happy Consumer Demographics

demographic
index
Female
104
Male
57
<24
126
25-34
137
35-44
100
45-54
76
55-64
57
65+
16
African American
42
Asian
172
Caucasian
86
Hispanic
196
demographic
index
Has Kids
108
No Kids
83
- $20k
130
$20k-40k
128
$40k-60k
109
$60k-80k
90
$80k-100k
83
$100k-125k
81
$125k +
81
No College
118
College
102
Adv. Degree
71

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Herbal Essences Color Me Happy Basket Affinity & Size

brand
basket affinity
Olay 14.8x
TRESemme 10.3x
Softsoap 9.9x
Secret 8.4x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
203
Pantry Stocking (21+ Items)
273

Where is Herbal Essences Color Me Happy Purchased?

channels
index
Dollar
4
Drug
272
Food
75
Gas & Convenience
4
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.7x
Huggies 1.5x
Arizona (Beverage) 1.5x
Dove 1.5x

How Did They Pay?

method
index
Cash
128
Credit
85
Debit
98
Food Stamps
50

When is Herbal Essences Color Me Happy Purchased?

day of week
Sun
17.8%
Mon
12.7%
Tue
12.2%
Wed
12.0%
Thu
12.8%
Fri
17.0%
Sat
15.4%
time of day
Morning
16.3%
Noon
17.1%
Afternoon
32.7%
Evening
26.9%
Late
7.1%

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Find Answers to Questions

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Which brands do Herbal Essences Color Me Happy consumers switch to?

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Why do consumers stop buying Herbal Essences Color Me Happy products?

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Which retailers do Herbal Essences Color Me Happy shoppers prefer to shop at?

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What motivates consumers to try Herbal Essences Color Me Happy products?

Research the Herbal Essences Color Me Happy Target Market

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Who actually buys Herbal Essences Color Me Happy? Do these consumers match the intended target market of Herbal Essences Color Me Happy?

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What motivates the target market to buy Herbal Essences Color Me Happy?

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What other target market should Herbal Essences Color Me Happy look at?

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Which other brands have a similar target market?

About Our Herbal Essences Color Me Happy Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.