Herbal Essences Color Me Happy Consumer Insights

Who buys Herbal Essences Color Me Happy?

A Herbal Essences Color Me Happy consumer is generally very low income, Hispanic, and young adult age. Herbal Essences Color Me Happy consumers are more likely to purchase Herbal Essences Color Me Happy during larger pantry stocking trips. Brands such as Olay, TRESemme, and Softsoap also tend to be purchased in the same trip. Sample consumer insights data below.

Herbal Essences Color Me Happy Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.94
% of Basket $ (median)
14.5%
Total Basket $ (median)
$40.94

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Herbal Essences Color Me Happy Consumer Demographics

demographic
index
Female
104
Male
57
<24
126
25-34
137
35-44
100
45-54
76
55-64
57
65+
16
African American
42
Asian
172
Caucasian
86
Hispanic
196
demographic
index
Has Kids
108
No Kids
83
- $20k
130
$20k-40k
128
$40k-60k
109
$60k-80k
90
$80k-100k
83
$100k-125k
81
$125k +
81
No College
118
College
102
Adv. Degree
71

Understand Herbal Essences Color Me Happy Consumer Behavior

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Herbal Essences Color Me Happy Basket Affinity & Size

brand
basket affinity
Olay 14.8x
TRESemme 10.3x
Softsoap 9.9x
Secret 8.4x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
203
Pantry Stocking (21+ Items)
273

Where is Herbal Essences Color Me Happy Purchased?

channels
index
Dollar
4
Drug
272
Food
75
Gas & Convenience
4
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.7x
Huggies 1.5x
Arizona (Beverage) 1.5x
Dove 1.5x

How Did They Pay?

method
index
Cash
128
Credit
85
Debit
98
Food Stamps
50

When is Herbal Essences Color Me Happy Purchased?

day of week
Sun
17.8%
Mon
12.7%
Tue
12.2%
Wed
12.0%
Thu
12.8%
Fri
17.0%
Sat
15.4%
time of day
Morning
16.3%
Noon
17.1%
Afternoon
32.7%
Evening
26.9%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Herbal Essences Color Me Happy consumers purchase?

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Why do Herbal Essences Color Me Happy consumers try new brands?

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Where do Herbal Essences Color Me Happy consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Herbal Essences Color Me Happy Target Market

Arrow and target

Who actually buys Herbal Essences Color Me Happy? Do these consumers match the intended target market of Herbal Essences Color Me Happy?

Thought bubble

What motivates the target market to purchase Herbal Essences Color Me Happy?

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What other target market should Herbal Essences Color Me Happy look at?

venn diagram

Which other brands have a similar target market?

About Our Herbal Essences Color Me Happy Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.