Herbal Essences Totally Twsted Consumer Insights

Who buys Herbal Essences Totally Twsted?

A Herbal Essences Totally Twsted consumer is generally median income, Hispanic, and adolescent age. Herbal Essences Totally Twsted consumers are more likely to purchase Herbal Essences Totally Twsted during larger pantry stocking trips. Brands such as Suave, Secret, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Herbal Essences Totally Twsted Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
9.5%
Total Basket $ (median)
$52.53

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Herbal Essences Totally Twsted Consumer Demographics

demographic
index
Female
103
Male
68
<24
175
25-34
115
35-44
113
45-54
79
55-64
41
65+
6
African American
25
Asian
73
Caucasian
95
Hispanic
182
demographic
index
Has Kids
107
No Kids
84
- $20k
106
$20k-40k
115
$40k-60k
86
$60k-80k
123
$80k-100k
117
$100k-125k
63
$125k +
79
No College
122
College
100
Adv. Degree
72

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Herbal Essences Totally Twsted Basket Affinity & Size

brand
basket affinity
Suave 11.9x
Secret 11.8x
Listerine 8.9x
Always 8.2x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
342

Where is Herbal Essences Totally Twsted Purchased?

channels
index
Beauty
11
Dollar
31
Drug
62
Food
28
Mass
188
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.4x
Birds Eye 1.4x
Cadbury 1.4x
CoverGirl 1.4x

How Did They Pay?

method
index
Cash
79
Credit
74
Debit
131
Food Stamps
64

When is Herbal Essences Totally Twsted Purchased?

day of week
Sun
20.7%
Mon
11.1%
Tue
11.2%
Wed
11.4%
Thu
10.7%
Fri
14.3%
Sat
20.6%
time of day
Morning
11.9%
Noon
16.7%
Afternoon
35.6%
Evening
27.8%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Herbal Essences Totally Twsted consumers purchase?

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Why do Herbal Essences Totally Twsted consumers try new brands?

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Where do Herbal Essences Totally Twsted consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Herbal Essences Totally Twsted Target Market

Arrow and target

Who actually buys Herbal Essences Totally Twsted? Do these consumers match the intended target market of Herbal Essences Totally Twsted?

Thought bubble

What motivates the target market to purchase Herbal Essences Totally Twsted?

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What other target market should Herbal Essences Totally Twsted look at?

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Which other brands have a similar target market?

About Our Herbal Essences Totally Twsted Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.