Herdez Consumer Insights

Who buys Herdez?

A Herdez consumer is generally slightly lower income, Hispanic, and upper middle age. Herdez consumers are more likely to purchase Herdez during larger pantry stocking trips. Brands such as Mission (Foods), Fresh Selections, and Ro-Tel also tend to be purchased in the same trip. See sample consumer insights data below.

Herdez Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.9%
Total Basket $ (median)
$51.44

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Herdez Consumer Demographics

demographic
index
Female
100
Male
100
<24
96
25-34
100
35-44
100
45-54
107
55-64
83
65+
102
African American
70
Asian
71
Caucasian
97
Hispanic
160
demographic
index
Has Kids
95
No Kids
111
- $20k
98
$20k-40k
105
$40k-60k
106
$60k-80k
96
$80k-100k
97
$100k-125k
99
$125k +
93
No College
96
College
102
Adv. Degree
93

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Herdez Basket Affinity & Size

brand
basket affinity
Mission (Foods) 6.3x
Fresh Selections 5.8x
Ro-Tel 5.7x
Old El Paso 5.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
455

Where is Herdez Purchased?

channels
index
Club
5
Dollar
56
Drug
10
Food
163
Gas & Convenience
13
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.8x
Oroweat 1.6x
Jennie-O 1.5x
Ro-Tel 1.5x

How Did They Pay?

method
index
Cash
108
Credit
95
Debit
99
Food Stamps
126

When is Herdez Purchased?

day of week
Sun
18.0%
Mon
14.2%
Tue
13.1%
Wed
11.9%
Thu
11.0%
Fri
15.0%
Sat
16.8%
time of day
Morning
13.6%
Noon
17.4%
Afternoon
36.3%
Evening
26.3%
Late
6.4%

Get More Herdez Data

Contact us for the latest Herdez consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Herdez consumers switch to?

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Why do consumers stop buying Herdez products?

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Which retailers do Herdez shoppers prefer to shop at?

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What motivates consumers to try Herdez products?

Research the Herdez Target Market

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Who actually buys Herdez? Do these consumers match the intended target market of Herdez?

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What motivates the target market to purchase Herdez?

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What other target market should Herdez look at?

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Which other brands have a similar target market?

About Our Herdez Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.