Herr's Consumer Insights

Who buys Herr's? Herr's consumers are generally higher income, Caucasian, and upper middle age. Herr's consumers are more likely to purchase Herr's during larger pantry stocking trips. Brands such as Perdue, Utz, and Entenmann's also tend to be purchased in the same trip. Sample consumer insights data below.

Herr's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.78
% of Basket $ (median)
6.4%
Total Basket $ (median)
$43.43

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Herr's Consumer Demographics

demographic
index
Female
100
Male
104
<24
54
25-34
71
35-44
104
45-54
128
55-64
119
65+
118
African American
91
Asian
40
Caucasian
114
Hispanic
40
demographic
index
Has Kids
103
No Kids
94
- $20k
71
$20k-40k
74
$40k-60k
96
$60k-80k
98
$80k-100k
111
$100k-125k
127
$125k +
125
No College
125
College
93
Adv. Degree
103

Understand Herr's Consumer Behavior

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Herr's Basket Affinity & Size

brand
basket affinity
Perdue 9.1x
Utz 9.1x
Entenmann's 7.6x
YoCrunch 5.8x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
342

Where is Herr's Purchased?

channels
index
Club
32
Dollar
146
Drug
44
Food
198
Gas & Convenience
407
Mass
40
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.4x
Perdue 2.2x
Entenmann's 1.8x
Domino 1.7x

How Did They Pay?

method
index
Cash
151
Credit
92
Debit
83
Food Stamps
87

When is Herr's Purchased?

day of week
Sun
18.8%
Mon
12.2%
Tue
11.1%
Wed
12.6%
Thu
12.1%
Fri
15.2%
Sat
18.0%
time of day
Morning
15.9%
Noon
17.7%
Afternoon
34.7%
Evening
25.9%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Herr's consumers purchase?

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Why do Herr's consumers try new brands?

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Where do Herr's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Herr's Target Market

Arrow and target

Who actually buys Herr's? Do these consumers match the intended target market of Herr's?

Thought bubble

What motivates the target market to purchase Herr's?

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What other target market should Herr's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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