Herr's Consumer Insights

Who buys Herr's?

A Herr's consumer is generally higher income, Caucasian, and upper middle age. Herr's consumers are more likely to purchase Herr's during larger pantry stocking trips. Brands such as Perdue, Utz, and Entenmann's also tend to be purchased in the same trip. See sample consumer insights data below.

Herr's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.78
% of Basket $ (median)
6.4%
Total Basket $ (median)
$43.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Herr's Consumer Demographics

demographic
index
Female
100
Male
104
<24
54
25-34
71
35-44
104
45-54
128
55-64
119
65+
118
African American
91
Asian
40
Caucasian
114
Hispanic
40
demographic
index
Has Kids
103
No Kids
94
- $20k
71
$20k-40k
74
$40k-60k
96
$60k-80k
98
$80k-100k
111
$100k-125k
127
$125k +
125
No College
125
College
93
Adv. Degree
103

Understand Herr's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Herr's Basket Affinity & Size

brand
basket affinity
Perdue 9.1x
Utz 9.1x
Entenmann's 7.6x
YoCrunch 5.8x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
342

Where is Herr's Purchased?

channels
index
Club
32
Dollar
146
Drug
44
Food
198
Gas & Convenience
407
Mass
40
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.4x
Perdue 2.2x
Entenmann's 1.8x
Domino 1.7x

How Did They Pay?

method
index
Cash
151
Credit
92
Debit
83
Food Stamps
87

When is Herr's Purchased?

day of week
Sun
18.8%
Mon
12.2%
Tue
11.1%
Wed
12.6%
Thu
12.1%
Fri
15.2%
Sat
18.0%
time of day
Morning
15.9%
Noon
17.7%
Afternoon
34.7%
Evening
25.9%
Late
5.8%

Get More Herr's Data

Contact us for the latest Herr's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Herr's consumers switch to?

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Why do consumers stop buying Herr's products?

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Which retailers do Herr's shoppers prefer to shop at?

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What motivates consumers to try Herr's products?

Research the Herr's Target Market

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Who actually buys Herr's? Do these consumers match the intended target market of Herr's?

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What motivates the target market to buy Herr's?

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What other target market should Herr's look at?

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Which other brands have a similar target market?

About Our Herr's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.