Hershey's Consumer Insights

Who buys Hershey's?

A Hershey's consumer is generally very high income, Caucasian, and older age. Hershey's consumers are more likely to purchase Hershey's during larger pantry stocking trips. Brands such as Twix, Snickers, and Skittles also tend to be purchased in the same trip. See sample consumer insights data below.

Hershey's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.88
% of Basket $ (median)
6.5%
Total Basket $ (median)
$44.23

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hershey's Consumer Demographics

demographic
index
Female
101
Male
95
<24
91
25-34
88
35-44
100
45-54
111
55-64
112
65+
106
African American
78
Asian
75
Caucasian
107
Hispanic
74
demographic
index
Has Kids
100
No Kids
101
- $20k
96
$20k-40k
98
$40k-60k
100
$60k-80k
101
$80k-100k
101
$100k-125k
101
$125k +
102
No College
102
College
99
Adv. Degree
101

Understand Hershey's Consumer Behavior

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Hershey's Basket Affinity & Size

brand
basket affinity
Twix 4.4x
Snickers 4.3x
Skittles 4.0x
M&M's 3.5x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
317

Where is Hershey's Purchased?

channels
index
Beauty
4
Club
90
Dollar
178
Drug
190
Food
81
Gas & Convenience
141
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cool Whip 1.1x
Yoplait Light 1.0x
Hormel 1.0x
Duncan Hines 1.0x

How Did They Pay?

method
index
Cash
110
Credit
100
Debit
96
Food Stamps
98

When is Hershey's Purchased?

day of week
Sun
14.4%
Mon
12.6%
Tue
12.8%
Wed
13.3%
Thu
13.8%
Fri
16.3%
Sat
16.9%
time of day
Morning
14.7%
Noon
16.5%
Afternoon
34.4%
Evening
27.7%
Late
6.6%

Get More Hershey's Data

Contact us for the latest Hershey's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Hershey's consumers switch to?

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Why do consumers stop buying Hershey's products?

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Which retailers do Hershey's shoppers prefer to shop at?

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What motivates consumers to try Hershey's products?

Research the Hershey's Target Market

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Who actually buys Hershey's? Do these consumers match the intended target market of Hershey's?

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What motivates the target market to buy Hershey's?

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What other target market should Hershey's look at?

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Which other brands have a similar target market?

About Our Hershey's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.