Hersheys Cookies N Creme Consumer Insights

Who buys Hersheys Cookies N Creme? A Hersheys Cookies N Creme consumer is generally very low income, African American, and adolescent age. Hersheys Cookies N Creme consumers are more likely to purchase Hersheys Cookies N Creme during larger pantry stocking trips. Brands such as Kit Kat, Reese's Peanut Butter Cups, and Twix also tend to be purchased in the same trip. Sample consumer insights data below.

Hersheys Cookies N Creme Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.48
% of Basket $ (median)
5.1%
Total Basket $ (median)
$29.27

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hersheys Cookies N Creme Consumer Demographics

demographic
index
Female
100
Male
99
<24
168
25-34
125
35-44
96
45-54
87
55-64
65
65+
49
African American
190
Asian
144
Caucasian
84
Hispanic
152
demographic
index
Has Kids
110
No Kids
78
- $20k
140
$20k-40k
121
$40k-60k
107
$60k-80k
96
$80k-100k
86
$100k-125k
82
$125k +
71
No College
114
College
99
Adv. Degree
89

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Hersheys Cookies N Creme Basket Affinity & Size

brand
basket affinity
Kit Kat 13.8x
Reese's Peanut Butter Cups 11.1x
Twix 10.1x
Snickers 7.2x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
264

Where is Hersheys Cookies N Creme Purchased?

channels
index
Club
64
Dollar
189
Drug
189
Food
54
Gas & Convenience
113
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Armour 1.5x
Monster Energy 1.4x
Twix 1.4x

How Did They Pay?

method
index
Cash
133
Credit
79
Debit
94
Food Stamps
178

When is Hersheys Cookies N Creme Purchased?

day of week
Sun
15.5%
Mon
13.9%
Tue
13.0%
Wed
13.1%
Thu
12.8%
Fri
14.9%
Sat
16.8%
time of day
Morning
13.1%
Noon
14.1%
Afternoon
32.8%
Evening
30.6%
Late
9.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hersheys Cookies N Creme consumers purchase?

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Why do Hersheys Cookies N Creme consumers try new brands?

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Where do Hersheys Cookies N Creme consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hersheys Cookies N Creme Target Market

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Who actually buys Hersheys Cookies N Creme? Do these consumers match the intended target market of Hersheys Cookies N Creme?

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What motivates the target market to purchase Hersheys Cookies N Creme?

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What other target market should Hersheys Cookies N Creme look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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