Hersheys Cookies N Creme Consumer Insights

Who buys Hersheys Cookies N Creme?

A Hersheys Cookies N Creme consumer is generally very low income, African American, and adolescent age. Hersheys Cookies N Creme consumers are more likely to purchase Hersheys Cookies N Creme during larger pantry stocking trips. Brands such as Kit Kat, Reese's Peanut Butter Cups, and Twix also tend to be purchased in the same trip. See sample consumer insights data below.

Hersheys Cookies N Creme Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.48
% of Basket $ (median)
5.1%
Total Basket $ (median)
$29.27

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hersheys Cookies N Creme Consumer Demographics

demographic
index
Female
100
Male
99
<24
168
25-34
125
35-44
96
45-54
87
55-64
65
65+
49
African American
190
Asian
144
Caucasian
84
Hispanic
152
demographic
index
Has Kids
110
No Kids
78
- $20k
140
$20k-40k
121
$40k-60k
107
$60k-80k
96
$80k-100k
86
$100k-125k
82
$125k +
71
No College
114
College
99
Adv. Degree
89

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Hersheys Cookies N Creme Basket Affinity & Size

brand
basket affinity
Kit Kat 13.8x
Reese's Peanut Butter Cups 11.1x
Twix 10.1x
Snickers 7.2x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
264

Where is Hersheys Cookies N Creme Purchased?

channels
index
Club
64
Dollar
189
Drug
189
Food
54
Gas & Convenience
113
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Armour 1.5x
Monster Energy 1.4x
Twix 1.4x

How Did They Pay?

method
index
Cash
133
Credit
79
Debit
94
Food Stamps
178

When is Hersheys Cookies N Creme Purchased?

day of week
Sun
15.5%
Mon
13.9%
Tue
13.0%
Wed
13.1%
Thu
12.8%
Fri
14.9%
Sat
16.8%
time of day
Morning
13.1%
Noon
14.1%
Afternoon
32.8%
Evening
30.6%
Late
9.5%

Get More Hersheys Cookies N Creme Data

Contact us for the latest Hersheys Cookies N Creme consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Hersheys Cookies N Creme consumers switch to?

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Why do consumers stop buying Hersheys Cookies N Creme products?

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Which retailers do Hersheys Cookies N Creme shoppers prefer to shop at?

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What motivates consumers to try Hersheys Cookies N Creme products?

Research the Hersheys Cookies N Creme Target Market

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Who actually buys Hersheys Cookies N Creme? Do these consumers match the intended target market of Hersheys Cookies N Creme?

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What motivates the target market to buy Hersheys Cookies N Creme?

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What other target market should Hersheys Cookies N Creme look at?

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Which other brands have a similar target market?

About Our Hersheys Cookies N Creme Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.