Hershey's Kisses Consumer Insights

Who buys Hershey's Kisses?

A Hershey's Kisses consumer is generally very high income, Caucasian, and older age. Hershey's Kisses consumers are more likely to purchase Hershey's Kisses during larger pantry stocking trips. Brands such as Reese's Peanut Butter Cups, Reese's, and M&M's also tend to be purchased in the same trip. See sample consumer insights data below.

Hershey's Kisses Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.54
% of Basket $ (median)
8.5%
Total Basket $ (median)
$41.88

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hershey's Kisses Consumer Demographics

demographic
index
Female
101
Male
87
<24
90
25-34
82
35-44
99
45-54
116
55-64
120
65+
117
African American
60
Asian
89
Caucasian
106
Hispanic
84
demographic
index
Has Kids
100
No Kids
101
- $20k
86
$20k-40k
91
$40k-60k
95
$60k-80k
103
$80k-100k
104
$100k-125k
108
$125k +
112
No College
91
College
100
Adv. Degree
112

Understand Hershey's Kisses Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Hershey's Kisses Basket Affinity & Size

brand
basket affinity
Reese's Peanut Butter Cups 11.7x
Reese's 9.2x
M&M's 8.2x
Kit Kat 6.6x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
311

Where is Hershey's Kisses Purchased?

channels
index
Beauty
1
Club
33
Dollar
120
Drug
253
Food
67
Gas & Convenience
14
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Duncan Hines 1.2x
Sweet Baby Ray's 1.2x
Diet Pepsi 1.2x

How Did They Pay?

method
index
Cash
105
Credit
105
Debit
95
Food Stamps
86

When is Hershey's Kisses Purchased?

day of week
Sun
14.2%
Mon
13.6%
Tue
13.7%
Wed
13.7%
Thu
13.3%
Fri
15.6%
Sat
15.8%
time of day
Morning
16.3%
Noon
16.6%
Afternoon
34.8%
Evening
26.2%
Late
6.2%

About Our Hershey's Kisses Consumer Insights

How do we know who buys Hershey's Kisses? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hershey's Kisses consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.