Hershey's Kisses Consumer Insights

Who buys Hershey's Kisses?

A Hershey's Kisses consumer is generally very high income, Caucasian, and older age. Hershey's Kisses consumers are more likely to purchase Hershey's Kisses during larger pantry stocking trips. Brands such as Reese's Peanut Butter Cups, Reese's, and M&M's also tend to be purchased in the same trip. Sample consumer insights data below.

Hershey's Kisses Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.54
% of Basket $ (median)
8.5%
Total Basket $ (median)
$41.88

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hershey's Kisses Consumer Demographics

demographic
index
Female
101
Male
87
<24
90
25-34
82
35-44
99
45-54
116
55-64
120
65+
117
African American
60
Asian
89
Caucasian
106
Hispanic
84
demographic
index
Has Kids
100
No Kids
101
- $20k
86
$20k-40k
91
$40k-60k
95
$60k-80k
103
$80k-100k
104
$100k-125k
108
$125k +
112
No College
91
College
100
Adv. Degree
112

Understand Hershey's Kisses Consumer Behavior

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Hershey's Kisses Basket Affinity & Size

brand
basket affinity
Reese's Peanut Butter Cups 11.7x
Reese's 9.2x
M&M's 8.2x
Kit Kat 6.6x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
311

Where is Hershey's Kisses Purchased?

channels
index
Beauty
1
Club
33
Dollar
120
Drug
253
Food
67
Gas & Convenience
14
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Duncan Hines 1.2x
Sweet Baby Ray's 1.2x
Diet Pepsi 1.2x

How Did They Pay?

method
index
Cash
105
Credit
105
Debit
95
Food Stamps
86

When is Hershey's Kisses Purchased?

day of week
Sun
14.2%
Mon
13.6%
Tue
13.7%
Wed
13.7%
Thu
13.3%
Fri
15.6%
Sat
15.8%
time of day
Morning
16.3%
Noon
16.6%
Afternoon
34.8%
Evening
26.2%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hershey's Kisses consumers purchase?

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Why do Hershey's Kisses consumers try new brands?

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Where do Hershey's Kisses consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hershey's Kisses Target Market

Arrow and target

Who actually buys Hershey's Kisses? Do these consumers match the intended target market of Hershey's Kisses?

Thought bubble

What motivates the target market to purchase Hershey's Kisses?

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What other target market should Hershey's Kisses look at?

venn diagram

Which other brands have a similar target market?

About Our Hershey's Kisses Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.