Hershey's Nuggets Consumer Insights

Who buys Hershey's Nuggets?

A Hershey's Nuggets consumer is generally very high income, Asian, and older age. Hershey's Nuggets consumers are more likely to purchase Hershey's Nuggets during larger pantry stocking trips. Brands such as Hershey's Kisses, Planters, and Bertolli also tend to be purchased in the same trip. See sample consumer insights data below.

Hershey's Nuggets Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.74
% of Basket $ (median)
12.2%
Total Basket $ (median)
$38.71

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hershey's Nuggets Consumer Demographics

demographic
index
Female
94
Male
157
<24
92
25-34
77
35-44
77
45-54
127
55-64
196
65+
182
African American
86
Asian
221
Caucasian
91
Hispanic
90
demographic
index
Has Kids
79
No Kids
147
- $20k
82
$20k-40k
82
$40k-60k
96
$60k-80k
96
$80k-100k
103
$100k-125k
121
$125k +
125
No College
78
College
97
Adv. Degree
144

Understand Hershey's Nuggets Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Hershey's Nuggets Basket Affinity & Size

brand
basket affinity
Hershey's Kisses 16.1x
Planters 7.0x
Bertolli 5.3x
Snickers 5.0x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
241

Where is Hershey's Nuggets Purchased?

channels
index
Club
454
Dollar
166
Drug
186
Food
100
Mass
8
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hershey's Kisses 1.4x
Goya 1.4x
Red Bull 1.4x
Boars Head 1.4x

How Did They Pay?

method
index
Cash
90
Credit
139
Debit
76
Food Stamps
55

When is Hershey's Nuggets Purchased?

day of week
Sun
15.8%
Mon
11.9%
Tue
15.7%
Wed
13.3%
Thu
13.7%
Fri
14.1%
Sat
15.6%
time of day
Morning
17.9%
Noon
16.9%
Afternoon
37.1%
Evening
25.5%
Late
2.6%

Get More Hershey's Nuggets Data

Contact us for the latest Hershey's Nuggets consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Hershey's Nuggets consumers switch to?

Stop sign

Why do consumers stop buying Hershey's Nuggets products?

Store front

Which retailers do Hershey's Nuggets shoppers prefer to shop at?

Sale sign

What motivates consumers to try Hershey's Nuggets products?

Research the Hershey's Nuggets Target Market

Arrow and target

Who actually buys Hershey's Nuggets? Do these consumers match the intended target market of Hershey's Nuggets?

Thought bubble

What motivates the target market to buy Hershey's Nuggets?

Magnifying glass

What other target market should Hershey's Nuggets look at?

Venn diagram

Which other brands have a similar target market?

About Our Hershey's Nuggets Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.