Hershey's Nuggets Consumer Insights

Who buys Hershey's Nuggets? A Hershey's Nuggets consumer is generally very high income, Asian, and older age. Hershey's Nuggets consumers are more likely to purchase Hershey's Nuggets during larger pantry stocking trips. Brands such as Hershey's Kisses, Planters, and Bertolli also tend to be purchased in the same trip. Sample consumer insights data below.

Hershey's Nuggets Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.74
% of Basket $ (median)
12.2%
Total Basket $ (median)
$38.71

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hershey's Nuggets Consumer Demographics

demographic
index
Female
94
Male
157
<24
92
25-34
77
35-44
77
45-54
127
55-64
196
65+
182
African American
86
Asian
221
Caucasian
91
Hispanic
90
demographic
index
Has Kids
79
No Kids
147
- $20k
82
$20k-40k
82
$40k-60k
96
$60k-80k
96
$80k-100k
103
$100k-125k
121
$125k +
125
No College
78
College
97
Adv. Degree
144

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Hershey's Nuggets Basket Affinity & Size

brand
basket affinity
Hershey's Kisses 16.1x
Planters 7.0x
Bertolli 5.3x
Snickers 5.0x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
241

Where is Hershey's Nuggets Purchased?

channels
index
Club
454
Dollar
166
Drug
186
Food
100
Mass
8
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hershey's Kisses 1.4x
Goya 1.4x
Red Bull 1.4x
Boars Head 1.4x

How Did They Pay?

method
index
Cash
90
Credit
139
Debit
76
Food Stamps
55

When is Hershey's Nuggets Purchased?

day of week
Sun
15.8%
Mon
11.9%
Tue
15.7%
Wed
13.3%
Thu
13.7%
Fri
14.1%
Sat
15.6%
time of day
Morning
17.9%
Noon
16.9%
Afternoon
37.1%
Evening
25.5%
Late
2.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hershey's Nuggets consumers purchase?

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Why do Hershey's Nuggets consumers try new brands?

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Where do Hershey's Nuggets consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hershey's Nuggets Target Market

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Who actually buys Hershey's Nuggets? Do these consumers match the intended target market of Hershey's Nuggets?

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What motivates the target market to purchase Hershey's Nuggets?

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What other target market should Hershey's Nuggets look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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