Hershey's Take 5 Consumer Insights

Who buys Hershey's Take 5?

A Hershey's Take 5 consumer is generally slightly higher income, Caucasian, and upper middle age. Hershey's Take 5 consumers are more likely to purchase Hershey's Take 5 during larger pantry stocking trips. Brands such as Kit Kat, Reese's Peanut Butter Cups, and Twix also tend to be purchased in the same trip. See sample consumer insights data below.

Hershey's Take 5 Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
7.3%
Total Basket $ (median)
$27.55

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hershey's Take 5 Consumer Demographics

demographic
index
Female
98
Male
115
<24
95
25-34
89
35-44
106
45-54
114
55-64
88
65+
57
African American
46
Asian
58
Caucasian
115
Hispanic
36
demographic
index
Has Kids
98
No Kids
104
- $20k
85
$20k-40k
91
$40k-60k
93
$60k-80k
105
$80k-100k
125
$100k-125k
103
$125k +
95
No College
94
College
101
Adv. Degree
101

Understand Hershey's Take 5 Consumer Behavior

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Hershey's Take 5 Basket Affinity & Size

brand
basket affinity
Kit Kat 22.7x
Reese's Peanut Butter Cups 17.8x
Twix 17.4x
Snickers 13.4x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
209

Where is Hershey's Take 5 Purchased?

channels
index
Club
96
Dollar
37
Drug
292
Food
67
Gas & Convenience
486
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.7x
Gold Peak 1.6x
Twizzlers 1.6x
YoCrunch 1.6x

How Did They Pay?

method
index
Cash
116
Credit
106
Debit
87
Food Stamps
83

When is Hershey's Take 5 Purchased?

day of week
Sun
14.8%
Mon
12.9%
Tue
11.6%
Wed
15.0%
Thu
14.2%
Fri
14.3%
Sat
17.2%
time of day
Morning
13.8%
Noon
16.8%
Afternoon
34.2%
Evening
29.6%
Late
5.5%

About Our Hershey's Take 5 Consumer Insights

How do we know who buys Hershey's Take 5? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hershey's Take 5 consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.