Hersheys Take Five Consumer Insights

Who buys Hersheys Take Five? A Hersheys Take Five consumer is generally very high income, Caucasian, and adolescent age. Hersheys Take Five consumers are more likely to purchase Hersheys Take Five during larger pantry stocking trips. Brands such as Twix, Kit Kat, and Reese's Peanut Butter Cups also tend to be purchased in the same trip. Sample consumer insights data below.

Hersheys Take Five Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$0.82
% of Basket $ (median)
3.9%
Total Basket $ (median)
$21.23

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hersheys Take Five Consumer Demographics

demographic
index
Female
101
Male
87
<24
118
25-34
103
35-44
98
45-54
103
55-64
85
65+
95
African American
55
Asian
20
Caucasian
120
Hispanic
26
demographic
index
Has Kids
97
No Kids
107
- $20k
115
$20k-40k
90
$40k-60k
90
$60k-80k
92
$80k-100k
78
$100k-125k
125
$125k +
132
No College
108
College
95
Adv. Degree
116

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Hersheys Take Five Basket Affinity & Size

brand
basket affinity
Twix 12.0x
Kit Kat 11.7x
Reese's Peanut Butter Cups 9.4x
Snickers 9.2x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
103
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
255

Where is Hersheys Take Five Purchased?

channels
index
Club
257
Dollar
241
Drug
194
Food
26
Gas & Convenience
466
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Twizzlers 1.7x
Twix 1.6x
Totino's Pizza Rolls 1.6x
Skittles 1.5x

How Did They Pay?

method
index
Cash
105
Credit
113
Debit
91
Food Stamps
69

When is Hersheys Take Five Purchased?

day of week
Sun
13.0%
Mon
13.2%
Tue
12.5%
Wed
11.7%
Thu
16.7%
Fri
17.2%
Sat
15.7%
time of day
Morning
14.3%
Noon
15.3%
Afternoon
36.8%
Evening
27.6%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hersheys Take Five consumers purchase?

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Why do Hersheys Take Five consumers try new brands?

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Where do Hersheys Take Five consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hersheys Take Five Target Market

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Who actually buys Hersheys Take Five? Do these consumers match the intended target market of Hersheys Take Five?

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What motivates the target market to purchase Hersheys Take Five?

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What other target market should Hersheys Take Five look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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