Hersheys Take Five Consumer Insights

Who buys Hersheys Take Five?

A Hersheys Take Five consumer is generally very high income, Caucasian, and adolescent age. Hersheys Take Five consumers are more likely to purchase Hersheys Take Five during larger pantry stocking trips. Brands such as Twix, Kit Kat, and Reese's Peanut Butter Cups also tend to be purchased in the same trip. See sample consumer insights data below.

Hersheys Take Five Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$0.82
% of Basket $ (median)
3.9%
Total Basket $ (median)
$21.23

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hersheys Take Five Consumer Demographics

demographic
index
Female
101
Male
87
<24
118
25-34
103
35-44
98
45-54
103
55-64
85
65+
95
African American
55
Asian
20
Caucasian
120
Hispanic
26
demographic
index
Has Kids
97
No Kids
107
- $20k
115
$20k-40k
90
$40k-60k
90
$60k-80k
92
$80k-100k
78
$100k-125k
125
$125k +
132
No College
108
College
95
Adv. Degree
116

Understand Hersheys Take Five Consumer Behavior

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Hersheys Take Five Basket Affinity & Size

brand
basket affinity
Twix 12.0x
Kit Kat 11.7x
Reese's Peanut Butter Cups 9.4x
Snickers 9.2x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
103
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
255

Where is Hersheys Take Five Purchased?

channels
index
Club
257
Dollar
241
Drug
194
Food
26
Gas & Convenience
466
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Twizzlers 1.7x
Twix 1.6x
Totino's Pizza Rolls 1.6x
Skittles 1.5x

How Did They Pay?

method
index
Cash
105
Credit
113
Debit
91
Food Stamps
69

When is Hersheys Take Five Purchased?

day of week
Sun
13.0%
Mon
13.2%
Tue
12.5%
Wed
11.7%
Thu
16.7%
Fri
17.2%
Sat
15.7%
time of day
Morning
14.3%
Noon
15.3%
Afternoon
36.8%
Evening
27.6%
Late
5.9%

About Our Hersheys Take Five Consumer Insights

How do we know who buys Hersheys Take Five? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hersheys Take Five consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.