Hersheys Whatchamacallit Consumer Insights

Who buys Hersheys Whatchamacallit?

A Hersheys Whatchamacallit consumer is generally slightly lower income, Caucasian, and lower middle age. Hersheys Whatchamacallit consumers are more likely to purchase Hersheys Whatchamacallit during small to mid sized trips. Brands such as Kit Kat, Twix, and Snickers also tend to be purchased in the same trip. See sample consumer insights data below.

Hersheys Whatchamacallit Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.29
% of Basket $ (median)
10.6%
Total Basket $ (median)
$12.12

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hersheys Whatchamacallit Consumer Demographics

demographic
index
Female
98
Male
121
<24
35
25-34
83
35-44
123
45-54
104
55-64
59
65+
89
African American
100
Asian
59
Caucasian
108
Hispanic
54
demographic
index
Has Kids
103
No Kids
94
- $20k
112
$20k-40k
93
$40k-60k
125
$60k-80k
101
$80k-100k
116
$100k-125k
78
$125k +
65
No College
123
College
98
Adv. Degree
83

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Hersheys Whatchamacallit Basket Affinity & Size

brand
basket affinity
Kit Kat 33.5x
Twix 24.3x
Snickers 22.3x
Reese's Peanut Butter Cups 19.3x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
150
Fill Up (11-20 Items)
98
Pantry Stocking (21+ Items)
96

Where is Hersheys Whatchamacallit Purchased?

channels
index
Club
286
Dollar
57
Drug
389
Food
22
Gas & Convenience
1525
Mass
28
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.2x
Marlboro 1.9x
Cadbury 1.7x
Hostess 1.7x

How Did They Pay?

method
index
Cash
134
Credit
101
Debit
86
Food Stamps
93

When is Hersheys Whatchamacallit Purchased?

day of week
Sun
15.3%
Mon
11.3%
Tue
13.8%
Wed
13.2%
Thu
14.8%
Fri
14.7%
Sat
16.9%
time of day
Morning
15.7%
Noon
16.2%
Afternoon
31.6%
Evening
28.7%
Late
7.8%

About Our Hersheys Whatchamacallit Consumer Insights

How do we know who buys Hersheys Whatchamacallit? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hersheys Whatchamacallit consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.