Hersheys Whatchamacallit Consumer Insights

Who buys Hersheys Whatchamacallit?

A Hersheys Whatchamacallit consumer is generally slightly lower income, Caucasian, and lower middle age. Hersheys Whatchamacallit consumers are more likely to purchase Hersheys Whatchamacallit during small to mid sized trips. Brands such as Kit Kat, Twix, and Snickers also tend to be purchased in the same trip. Sample consumer insights data below.

Hersheys Whatchamacallit Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.29
% of Basket $ (median)
10.6%
Total Basket $ (median)
$12.12

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hersheys Whatchamacallit Consumer Demographics

demographic
index
Female
98
Male
121
<24
35
25-34
83
35-44
123
45-54
104
55-64
59
65+
89
African American
100
Asian
59
Caucasian
108
Hispanic
54
demographic
index
Has Kids
103
No Kids
94
- $20k
112
$20k-40k
93
$40k-60k
125
$60k-80k
101
$80k-100k
116
$100k-125k
78
$125k +
65
No College
123
College
98
Adv. Degree
83

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Hersheys Whatchamacallit Basket Affinity & Size

brand
basket affinity
Kit Kat 33.5x
Twix 24.3x
Snickers 22.3x
Reese's Peanut Butter Cups 19.3x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
150
Fill Up (11-20 Items)
98
Pantry Stocking (21+ Items)
96

Where is Hersheys Whatchamacallit Purchased?

channels
index
Club
286
Dollar
57
Drug
389
Food
22
Gas & Convenience
1525
Mass
28
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.2x
Marlboro 1.9x
Cadbury 1.7x
Hostess 1.7x

How Did They Pay?

method
index
Cash
134
Credit
101
Debit
86
Food Stamps
93

When is Hersheys Whatchamacallit Purchased?

day of week
Sun
15.3%
Mon
11.3%
Tue
13.8%
Wed
13.2%
Thu
14.8%
Fri
14.7%
Sat
16.9%
time of day
Morning
15.7%
Noon
16.2%
Afternoon
31.6%
Evening
28.7%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hersheys Whatchamacallit consumers purchase?

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Why do Hersheys Whatchamacallit consumers try new brands?

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Where do Hersheys Whatchamacallit consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hersheys Whatchamacallit Target Market

Arrow and target

Who actually buys Hersheys Whatchamacallit? Do these consumers match the intended target market of Hersheys Whatchamacallit?

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What motivates the target market to purchase Hersheys Whatchamacallit?

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What other target market should Hersheys Whatchamacallit look at?

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Which other brands have a similar target market?

About Our Hersheys Whatchamacallit Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.