Hi-C Consumer Insights

Who buys Hi-C? A Hi-C consumer is generally slightly lower income, African American, and young adult age. Hi-C consumers are more likely to purchase Hi-C during larger pantry stocking trips. Brands such as Minute Maid, Kool-Aid, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

Hi-C Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.7%
Total Basket $ (median)
$53.25

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hi-C Consumer Demographics

demographic
index
Female
102
Male
79
<24
72
25-34
119
35-44
118
45-54
74
55-64
45
65+
38
African American
204
Asian
57
Caucasian
100
Hispanic
99
demographic
index
Has Kids
127
No Kids
39
- $20k
98
$20k-40k
99
$40k-60k
119
$60k-80k
107
$80k-100k
96
$100k-125k
96
$125k +
71
No College
112
College
100
Adv. Degree
87

Understand Hi-C Consumer Behavior

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Hi-C Basket Affinity & Size

brand
basket affinity
Minute Maid 9.7x
Kool-Aid 5.3x
Chef Boyardee 5.2x
Little Debbie 4.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
481

Where is Hi-C Purchased?

channels
index
Club
21
Dollar
195
Drug
3
Food
117
Gas & Convenience
14
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.9x
Kool-Aid 1.8x
Dannon Danimals 1.7x
YoCrunch 1.7x

How Did They Pay?

method
index
Cash
84
Credit
84
Debit
106
Food Stamps
252

When is Hi-C Purchased?

day of week
Sun
18.2%
Mon
14.1%
Tue
12.3%
Wed
13.2%
Thu
11.5%
Fri
14.8%
Sat
16.0%
time of day
Morning
16.9%
Noon
16.9%
Afternoon
31.0%
Evening
28.7%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hi-C consumers purchase?

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Why do Hi-C consumers try new brands?

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Where do Hi-C consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hi-C Target Market

Arrow and target

Who actually buys Hi-C? Do these consumers match the intended target market of Hi-C?

Thought bubble

What motivates the target market to purchase Hi-C?

magnifying glass

What other target market should Hi-C look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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