Hi-C Consumer Insights

Who buys Hi-C?

A Hi-C consumer is generally slightly lower income, African American, and young adult age. Hi-C consumers are more likely to purchase Hi-C during larger pantry stocking trips. Brands such as Minute Maid, Kool-Aid, and Chef Boyardee also tend to be purchased in the same trip. See sample consumer insights data below.

Hi-C Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.7%
Total Basket $ (median)
$53.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hi-C Consumer Demographics

demographic
index
Female
102
Male
79
<24
72
25-34
119
35-44
118
45-54
74
55-64
45
65+
38
African American
204
Asian
57
Caucasian
100
Hispanic
99
demographic
index
Has Kids
127
No Kids
39
- $20k
98
$20k-40k
99
$40k-60k
119
$60k-80k
107
$80k-100k
96
$100k-125k
96
$125k +
71
No College
112
College
100
Adv. Degree
87

Understand Hi-C Consumer Behavior

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Hi-C Basket Affinity & Size

brand
basket affinity
Minute Maid 9.7x
Kool-Aid 5.3x
Chef Boyardee 5.2x
Little Debbie 4.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
481

Where is Hi-C Purchased?

channels
index
Club
21
Dollar
195
Drug
3
Food
117
Gas & Convenience
14
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.9x
Kool-Aid 1.8x
Dannon Danimals 1.7x
YoCrunch 1.7x

How Did They Pay?

method
index
Cash
84
Credit
84
Debit
106
Food Stamps
252

When is Hi-C Purchased?

day of week
Sun
18.2%
Mon
14.1%
Tue
12.3%
Wed
13.2%
Thu
11.5%
Fri
14.8%
Sat
16.0%
time of day
Morning
16.9%
Noon
16.9%
Afternoon
31.0%
Evening
28.7%
Late
6.6%

About Our Hi-C Consumer Insights

How do we know who buys Hi-C? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hi-C consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.