Hickory Farms Consumer Insights

Who buys Hickory Farms? Hickory Farms consumers are generally median income, Caucasian, and older age. Hickory Farms consumers are more likely to purchase Hickory Farms during larger pantry stocking trips. Brands such as Hershey's Kisses, Lindt, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Hickory Farms Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.38
% of Basket $ (median)
10.3%
Total Basket $ (median)
$62.12

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  • Recent demographic data

Hickory Farms Consumer Demographics

demographic
index
Female
102
Male
79
<24
73
25-34
96
35-44
91
45-54
113
55-64
138
65+
97
African American
35
Asian
77
Caucasian
108
Hispanic
79
demographic
index
Has Kids
97
No Kids
108
- $20k
81
$20k-40k
95
$40k-60k
99
$60k-80k
111
$80k-100k
107
$100k-125k
99
$125k +
97
No College
91
College
101
Adv. Degree
108

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Hickory Farms Basket Affinity & Size

brand
basket affinity
Hershey's Kisses 11.7x
Lindt 9.7x
Archer Farms 9.4x
Nabisco Ritz 6.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
374

Where is Hickory Farms Purchased?

channels
index
Club
0
Drug
15
Food
21
Mass
201
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.6x
Taylor Farms 1.6x
Marie Callender's 1.6x
Yoplait Light 1.5x

How Did They Pay?

method
index
Cash
97
Credit
94
Debit
107
Food Stamps
90

When is Hickory Farms Purchased?

day of week
Sun
15.2%
Mon
12.8%
Tue
12.9%
Wed
14.4%
Thu
11.9%
Fri
14.6%
Sat
18.2%
time of day
Morning
14.3%
Noon
17.5%
Afternoon
35.7%
Evening
25.6%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hickory Farms consumers purchase?

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Why do Hickory Farms consumers try new brands?

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Where do Hickory Farms consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hickory Farms Target Market

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Who actually buys Hickory Farms? Do these consumers match the intended target market of Hickory Farms?

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What motivates the target market to purchase Hickory Farms?

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What other target market should Hickory Farms look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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