Hickory Farms Consumer Insights

Who buys Hickory Farms?

A Hickory Farms consumer is generally median income, Caucasian, and older age. Hickory Farms consumers are more likely to purchase Hickory Farms during larger pantry stocking trips. Brands such as Hershey's Kisses, Lindt, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Hickory Farms Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.38
% of Basket $ (median)
10.3%
Total Basket $ (median)
$62.12

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hickory Farms Consumer Demographics

demographic
index
Female
102
Male
79
<24
73
25-34
96
35-44
91
45-54
113
55-64
138
65+
97
African American
35
Asian
77
Caucasian
108
Hispanic
79
demographic
index
Has Kids
97
No Kids
108
- $20k
81
$20k-40k
95
$40k-60k
99
$60k-80k
111
$80k-100k
107
$100k-125k
99
$125k +
97
No College
91
College
101
Adv. Degree
108

Understand Hickory Farms Consumer Behavior

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Hickory Farms Basket Affinity & Size

brand
basket affinity
Hershey's Kisses 11.7x
Lindt 9.7x
Archer Farms 9.4x
Nabisco Ritz 6.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
374

Where is Hickory Farms Purchased?

channels
index
Club
0
Drug
15
Food
21
Mass
201
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.6x
Taylor Farms 1.6x
Marie Callender's 1.6x
Yoplait Light 1.5x

How Did They Pay?

method
index
Cash
97
Credit
94
Debit
107
Food Stamps
90

When is Hickory Farms Purchased?

day of week
Sun
15.2%
Mon
12.8%
Tue
12.9%
Wed
14.4%
Thu
11.9%
Fri
14.6%
Sat
18.2%
time of day
Morning
14.3%
Noon
17.5%
Afternoon
35.7%
Evening
25.6%
Late
7.0%

Get More Hickory Farms Data

Contact us for the latest Hickory Farms consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Hickory Farms consumers switch to?

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Why do consumers stop buying Hickory Farms products?

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Which retailers do Hickory Farms shoppers prefer to shop at?

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What motivates consumers to try Hickory Farms products?

Research the Hickory Farms Target Market

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Who actually buys Hickory Farms? Do these consumers match the intended target market of Hickory Farms?

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What motivates the target market to buy Hickory Farms?

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What other target market should Hickory Farms look at?

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Which other brands have a similar target market?

About Our Hickory Farms Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.