Hidden Valley Consumer Insights

Who buys Hidden Valley?

A Hidden Valley consumer is generally median income, Caucasian, and adolescent age. Hidden Valley consumers are more likely to purchase Hidden Valley during larger pantry stocking trips. Brands such as Fresh Selections, Pop-Tarts, and Sweet Baby Ray's also tend to be purchased in the same trip. See sample consumer insights data below.

Hidden Valley Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.19
% of Basket $ (median)
4.2%
Total Basket $ (median)
$75.10

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hidden Valley Consumer Demographics

demographic
index
Female
102
Male
82
<24
117
25-34
104
35-44
99
45-54
96
55-64
97
65+
98
African American
73
Asian
49
Caucasian
111
Hispanic
63
demographic
index
Has Kids
102
No Kids
95
- $20k
95
$20k-40k
101
$40k-60k
102
$60k-80k
104
$80k-100k
103
$100k-125k
99
$125k +
90
No College
105
College
101
Adv. Degree
88

Understand Hidden Valley Consumer Behavior

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Hidden Valley Basket Affinity & Size

brand
basket affinity
Fresh Selections 9.4x
Pop-Tarts 5.2x
Sweet Baby Ray's 5.2x
Vlasic 5.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
504

Where is Hidden Valley Purchased?

channels
index
Club
151
Dollar
46
Drug
14
Food
104
Gas & Convenience
7
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.7x
Ro-Tel 1.5x
Armour 1.4x
Vlasic 1.4x

How Did They Pay?

method
index
Cash
90
Credit
91
Debit
109
Food Stamps
150

When is Hidden Valley Purchased?

day of week
Sun
17.7%
Mon
13.1%
Tue
11.9%
Wed
11.6%
Thu
12.0%
Fri
15.1%
Sat
18.6%
time of day
Morning
13.6%
Noon
17.6%
Afternoon
36.7%
Evening
26.9%
Late
5.2%

Get More Hidden Valley Data

Contact us for the latest Hidden Valley consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Hidden Valley consumers switch to?

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Why do consumers stop buying Hidden Valley products?

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Which retailers do Hidden Valley shoppers prefer to shop at?

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What motivates consumers to try Hidden Valley products?

Research the Hidden Valley Target Market

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Who actually buys Hidden Valley? Do these consumers match the intended target market of Hidden Valley?

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What motivates the target market to buy Hidden Valley?

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What other target market should Hidden Valley look at?

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Which other brands have a similar target market?

About Our Hidden Valley Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.