Hidden Valley Consumer Insights

Who buys Hidden Valley?

A Hidden Valley consumer is generally median income, Caucasian, and adolescent age. Hidden Valley consumers are more likely to purchase Hidden Valley during larger pantry stocking trips. Brands such as Fresh Selections, Pop-Tarts, and Sweet Baby Ray's also tend to be purchased in the same trip. See sample consumer insights data below.

Hidden Valley Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.19
% of Basket $ (median)
4.2%
Total Basket $ (median)
$75.10

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hidden Valley Consumer Demographics

demographic
index
Female
102
Male
82
<24
117
25-34
104
35-44
99
45-54
96
55-64
97
65+
98
African American
73
Asian
49
Caucasian
111
Hispanic
63
demographic
index
Has Kids
102
No Kids
95
- $20k
95
$20k-40k
101
$40k-60k
102
$60k-80k
104
$80k-100k
103
$100k-125k
99
$125k +
90
No College
105
College
101
Adv. Degree
88

Understand Hidden Valley Consumer Behavior

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Hidden Valley Basket Affinity & Size

brand
basket affinity
Fresh Selections 9.4x
Pop-Tarts 5.2x
Sweet Baby Ray's 5.2x
Vlasic 5.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
504

Where is Hidden Valley Purchased?

channels
index
Club
151
Dollar
46
Drug
14
Food
104
Gas & Convenience
7
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.7x
Ro-Tel 1.5x
Armour 1.4x
Vlasic 1.4x

How Did They Pay?

method
index
Cash
90
Credit
91
Debit
109
Food Stamps
150

When is Hidden Valley Purchased?

day of week
Sun
17.7%
Mon
13.1%
Tue
11.9%
Wed
11.6%
Thu
12.0%
Fri
15.1%
Sat
18.6%
time of day
Morning
13.6%
Noon
17.6%
Afternoon
36.7%
Evening
26.9%
Late
5.2%

About Our Hidden Valley Consumer Insights

How do we know who buys Hidden Valley? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hidden Valley consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.