Hidden Valley Consumer Insights

Who buys Hidden Valley? A Hidden Valley consumer is generally median income, Caucasian, and adolescent age. Hidden Valley consumers are more likely to purchase Hidden Valley during larger pantry stocking trips. Brands such as Fresh Selections, Pop-Tarts, and Sweet Baby Ray's also tend to be purchased in the same trip. Sample consumer insights data below.

Hidden Valley Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.19
% of Basket $ (median)
4.2%
Total Basket $ (median)
$75.10

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hidden Valley Consumer Demographics

demographic
index
Female
102
Male
82
<24
117
25-34
104
35-44
99
45-54
96
55-64
97
65+
98
African American
73
Asian
49
Caucasian
111
Hispanic
63
demographic
index
Has Kids
102
No Kids
95
- $20k
95
$20k-40k
101
$40k-60k
102
$60k-80k
104
$80k-100k
103
$100k-125k
99
$125k +
90
No College
105
College
101
Adv. Degree
88

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Hidden Valley Basket Affinity & Size

brand
basket affinity
Fresh Selections 9.4x
Pop-Tarts 5.2x
Sweet Baby Ray's 5.2x
Vlasic 5.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
504

Where is Hidden Valley Purchased?

channels
index
Club
151
Dollar
46
Drug
14
Food
104
Gas & Convenience
7
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.7x
Ro-Tel 1.5x
Armour 1.4x
Vlasic 1.4x

How Did They Pay?

method
index
Cash
90
Credit
91
Debit
109
Food Stamps
150

When is Hidden Valley Purchased?

day of week
Sun
17.7%
Mon
13.1%
Tue
11.9%
Wed
11.6%
Thu
12.0%
Fri
15.1%
Sat
18.6%
time of day
Morning
13.6%
Noon
17.6%
Afternoon
36.7%
Evening
26.9%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hidden Valley consumers purchase?

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Why do Hidden Valley consumers try new brands?

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Where do Hidden Valley consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hidden Valley Target Market

Arrow and target

Who actually buys Hidden Valley? Do these consumers match the intended target market of Hidden Valley?

Thought bubble

What motivates the target market to purchase Hidden Valley?

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What other target market should Hidden Valley look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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