Hidden Valley Buttermilk Ranch Consumer Insights

Who buys Hidden Valley Buttermilk Ranch? Hidden Valley Buttermilk Ranch consumers are generally slightly lower income, Caucasian, and older age. Hidden Valley Buttermilk Ranch consumers are more likely to purchase Hidden Valley Buttermilk Ranch during larger pantry stocking trips. Brands such as Ro-Tel, Vlasic, and French's also tend to be purchased in the same trip. Sample consumer insights data below.

Hidden Valley Buttermilk Ranch Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.84
% of Basket $ (median)
3.3%
Total Basket $ (median)
$85.87

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hidden Valley Buttermilk Ranch Consumer Demographics

demographic
index
Female
101
Male
86
<24
109
25-34
101
35-44
95
45-54
99
55-64
122
65+
93
African American
92
Asian
48
Caucasian
109
Hispanic
63
demographic
index
Has Kids
98
No Kids
104
- $20k
89
$20k-40k
100
$40k-60k
122
$60k-80k
102
$80k-100k
89
$100k-125k
102
$125k +
79
No College
112
College
102
Adv. Degree
74

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Hidden Valley Buttermilk Ranch Basket Affinity & Size

brand
basket affinity
Ro-Tel 7.2x
Vlasic 5.4x
French's 5.2x
Daisy's (Snacks) 5.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
511

Where is Hidden Valley Buttermilk Ranch Purchased?

channels
index
Club
2
Dollar
4
Drug
13
Food
108
Gas & Convenience
7
Mass
137
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.7x
Armour 1.6x
Diet Mountain Dew 1.6x
Sunbeam 1.5x

How Did They Pay?

method
index
Cash
101
Credit
79
Debit
112
Food Stamps
171

When is Hidden Valley Buttermilk Ranch Purchased?

day of week
Sun
19.2%
Mon
14.7%
Tue
10.9%
Wed
11.8%
Thu
11.6%
Fri
13.7%
Sat
18.0%
time of day
Morning
12.4%
Noon
16.3%
Afternoon
35.7%
Evening
28.5%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hidden Valley Buttermilk Ranch consumers purchase?

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Why do Hidden Valley Buttermilk Ranch consumers try new brands?

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Where do Hidden Valley Buttermilk Ranch consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hidden Valley Buttermilk Ranch Target Market

Arrow and target

Who actually buys Hidden Valley Buttermilk Ranch? Do these consumers match the intended target market of Hidden Valley Buttermilk Ranch?

Thought bubble

What motivates the target market to purchase Hidden Valley Buttermilk Ranch?

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What other target market should Hidden Valley Buttermilk Ranch look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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