Hidden Valley Dips Consumer Insights

Who buys Hidden Valley Dips? A Hidden Valley Dips consumer is generally median income, Caucasian, and young adult age. Hidden Valley Dips consumers are more likely to purchase Hidden Valley Dips during larger pantry stocking trips. Brands such as Ro-Tel, Daisy's (Snacks), and Mccormick also tend to be purchased in the same trip. Sample consumer insights data below.

Hidden Valley Dips Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.72
% of Basket $ (median)
2.9%
Total Basket $ (median)
$58.68

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  • Recent demographic data

Hidden Valley Dips Consumer Demographics

demographic
index
Female
103
Male
71
<24
72
25-34
104
35-44
104
45-54
91
55-64
96
65+
101
African American
58
Asian
34
Caucasian
115
Hispanic
50
demographic
index
Has Kids
101
No Kids
97
- $20k
80
$20k-40k
99
$40k-60k
97
$60k-80k
108
$80k-100k
106
$100k-125k
104
$125k +
95
No College
101
College
102
Adv. Degree
90

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Hidden Valley Dips Basket Affinity & Size

brand
basket affinity
Ro-Tel 10.1x
Daisy's (Snacks) 8.5x
Mccormick 4.9x
Old El Paso 4.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
524

Where is Hidden Valley Dips Purchased?

channels
index
Club
10
Dollar
11
Drug
10
Food
138
Gas & Convenience
7
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.6x
Sunbeam 1.4x
Cool Whip 1.4x
Vlasic 1.4x

How Did They Pay?

method
index
Cash
101
Credit
92
Debit
106
Food Stamps
114

When is Hidden Valley Dips Purchased?

day of week
Sun
17.3%
Mon
12.1%
Tue
12.5%
Wed
11.7%
Thu
11.7%
Fri
15.8%
Sat
19.0%
time of day
Morning
15.1%
Noon
18.3%
Afternoon
35.0%
Evening
25.7%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hidden Valley Dips consumers purchase?

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Why do Hidden Valley Dips consumers try new brands?

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Where do Hidden Valley Dips consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hidden Valley Dips Target Market

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Who actually buys Hidden Valley Dips? Do these consumers match the intended target market of Hidden Valley Dips?

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What motivates the target market to purchase Hidden Valley Dips?

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What other target market should Hidden Valley Dips look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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