Hidden Valley Dips Consumer Insights

Who buys Hidden Valley Dips?

A Hidden Valley Dips consumer is generally median income, Caucasian, and young adult age. Hidden Valley Dips consumers are more likely to purchase Hidden Valley Dips during larger pantry stocking trips. Brands such as Ro-Tel, Daisy's (Snacks), and Mccormick also tend to be purchased in the same trip. See sample consumer insights data below.

Hidden Valley Dips Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.72
% of Basket $ (median)
2.9%
Total Basket $ (median)
$58.68

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hidden Valley Dips Consumer Demographics

demographic
index
Female
103
Male
71
<24
72
25-34
104
35-44
104
45-54
91
55-64
96
65+
101
African American
58
Asian
34
Caucasian
115
Hispanic
50
demographic
index
Has Kids
101
No Kids
97
- $20k
80
$20k-40k
99
$40k-60k
97
$60k-80k
108
$80k-100k
106
$100k-125k
104
$125k +
95
No College
101
College
102
Adv. Degree
90

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Hidden Valley Dips Basket Affinity & Size

brand
basket affinity
Ro-Tel 10.1x
Daisy's (Snacks) 8.5x
Mccormick 4.9x
Old El Paso 4.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
524

Where is Hidden Valley Dips Purchased?

channels
index
Club
10
Dollar
11
Drug
10
Food
138
Gas & Convenience
7
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.6x
Sunbeam 1.4x
Cool Whip 1.4x
Vlasic 1.4x

How Did They Pay?

method
index
Cash
101
Credit
92
Debit
106
Food Stamps
114

When is Hidden Valley Dips Purchased?

day of week
Sun
17.3%
Mon
12.1%
Tue
12.5%
Wed
11.7%
Thu
11.7%
Fri
15.8%
Sat
19.0%
time of day
Morning
15.1%
Noon
18.3%
Afternoon
35.0%
Evening
25.7%
Late
5.8%

About Our Hidden Valley Dips Consumer Insights

How do we know who buys Hidden Valley Dips? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hidden Valley Dips consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.