Hidden Valley Dressing Mixes Consumer Insights

Who buys Hidden Valley Dressing Mixes? A Hidden Valley Dressing Mixes consumer is generally median income, Caucasian, and young adult age. Hidden Valley Dressing Mixes consumers are more likely to purchase Hidden Valley Dressing Mixes during larger pantry stocking trips. Brands such as Ro-Tel, Mccormick, and Daisy's (Snacks) also tend to be purchased in the same trip. Sample consumer insights data below.

Hidden Valley Dressing Mixes Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.46
% of Basket $ (median)
3.2%
Total Basket $ (median)
$77.42

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  • Recent demographic data

Hidden Valley Dressing Mixes Consumer Demographics

demographic
index
Female
103
Male
67
<24
97
25-34
107
35-44
98
45-54
96
55-64
104
65+
91
African American
63
Asian
36
Caucasian
116
Hispanic
45
demographic
index
Has Kids
101
No Kids
97
- $20k
84
$20k-40k
90
$40k-60k
108
$60k-80k
120
$80k-100k
108
$100k-125k
96
$125k +
77
No College
97
College
102
Adv. Degree
93

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Hidden Valley Dressing Mixes Basket Affinity & Size

brand
basket affinity
Ro-Tel 11.2x
Mccormick 6.4x
Daisy's (Snacks) 5.2x
Old El Paso 4.9x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
521

Where is Hidden Valley Dressing Mixes Purchased?

channels
index
Club
214
Dollar
109
Drug
6
Food
55
Gas & Convenience
2
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.8x
Sunbeam 1.5x
Totino's Party Pizza 1.5x
Cool Whip 1.4x

How Did They Pay?

method
index
Cash
89
Credit
92
Debit
113
Food Stamps
119

When is Hidden Valley Dressing Mixes Purchased?

day of week
Sun
17.4%
Mon
13.0%
Tue
11.8%
Wed
11.0%
Thu
11.9%
Fri
15.6%
Sat
19.3%
time of day
Morning
14.2%
Noon
18.5%
Afternoon
37.7%
Evening
25.3%
Late
4.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hidden Valley Dressing Mixes consumers purchase?

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Why do Hidden Valley Dressing Mixes consumers try new brands?

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Where do Hidden Valley Dressing Mixes consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hidden Valley Dressing Mixes Target Market

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Who actually buys Hidden Valley Dressing Mixes? Do these consumers match the intended target market of Hidden Valley Dressing Mixes?

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What motivates the target market to purchase Hidden Valley Dressing Mixes?

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What other target market should Hidden Valley Dressing Mixes look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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