Hidden Valley Ranch Consumer Insights

Who buys Hidden Valley Ranch?

A Hidden Valley Ranch consumer is generally lower income, Caucasian, and adolescent age. Hidden Valley Ranch consumers are more likely to purchase Hidden Valley Ranch during larger pantry stocking trips. Brands such as Vlasic, Totino's Pizza Rolls, and Sweet Baby Ray's also tend to be purchased in the same trip. See sample consumer insights data below.

Hidden Valley Ranch Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.63
% of Basket $ (median)
4.6%
Total Basket $ (median)
$79.50

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hidden Valley Ranch Consumer Demographics

demographic
index
Female
102
Male
83
<24
135
25-34
105
35-44
99
45-54
95
55-64
92
65+
88
African American
79
Asian
54
Caucasian
109
Hispanic
74
demographic
index
Has Kids
105
No Kids
89
- $20k
103
$20k-40k
108
$40k-60k
102
$60k-80k
102
$80k-100k
102
$100k-125k
93
$125k +
86
No College
114
College
101
Adv. Degree
80

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Hidden Valley Ranch Basket Affinity & Size

brand
basket affinity
Vlasic 5.1x
Totino's Pizza Rolls 4.6x
Sweet Baby Ray's 4.5x
French's 4.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
492

Where is Hidden Valley Ranch Purchased?

channels
index
Club
217
Dollar
53
Drug
19
Food
90
Gas & Convenience
10
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.3x
Cool Whip 1.3x
Bud Light 1.3x
French's 1.3x

How Did They Pay?

method
index
Cash
92
Credit
86
Debit
110
Food Stamps
172

When is Hidden Valley Ranch Purchased?

day of week
Sun
17.5%
Mon
13.1%
Tue
11.8%
Wed
11.7%
Thu
12.3%
Fri
15.1%
Sat
18.4%
time of day
Morning
13.0%
Noon
17.6%
Afternoon
37.2%
Evening
27.1%
Late
5.2%

Get More Hidden Valley Ranch Data

Contact us for the latest Hidden Valley Ranch consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Hidden Valley Ranch consumers switch to?

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Why do consumers stop buying Hidden Valley Ranch products?

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Which retailers do Hidden Valley Ranch shoppers prefer to shop at?

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What motivates consumers to try Hidden Valley Ranch products?

Research the Hidden Valley Ranch Target Market

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Who actually buys Hidden Valley Ranch? Do these consumers match the intended target market of Hidden Valley Ranch?

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What motivates the target market to buy Hidden Valley Ranch?

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What other target market should Hidden Valley Ranch look at?

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Which other brands have a similar target market?

About Our Hidden Valley Ranch Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.