Hidden Valley Ranch Consumer Insights

Who buys Hidden Valley Ranch? A Hidden Valley Ranch consumer is generally lower income, Caucasian, and adolescent age. Hidden Valley Ranch consumers are more likely to purchase Hidden Valley Ranch during larger pantry stocking trips. Brands such as Vlasic, Totino's Pizza Rolls, and Sweet Baby Ray's also tend to be purchased in the same trip. Sample consumer insights data below.

Hidden Valley Ranch Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.63
% of Basket $ (median)
4.6%
Total Basket $ (median)
$79.50

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hidden Valley Ranch Consumer Demographics

demographic
index
Female
102
Male
83
<24
135
25-34
105
35-44
99
45-54
95
55-64
92
65+
88
African American
79
Asian
54
Caucasian
109
Hispanic
74
demographic
index
Has Kids
105
No Kids
89
- $20k
103
$20k-40k
108
$40k-60k
102
$60k-80k
102
$80k-100k
102
$100k-125k
93
$125k +
86
No College
114
College
101
Adv. Degree
80

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Hidden Valley Ranch Basket Affinity & Size

brand
basket affinity
Vlasic 5.1x
Totino's Pizza Rolls 4.6x
Sweet Baby Ray's 4.5x
French's 4.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
492

Where is Hidden Valley Ranch Purchased?

channels
index
Club
217
Dollar
53
Drug
19
Food
90
Gas & Convenience
10
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.3x
Cool Whip 1.3x
Bud Light 1.3x
French's 1.3x

How Did They Pay?

method
index
Cash
92
Credit
86
Debit
110
Food Stamps
172

When is Hidden Valley Ranch Purchased?

day of week
Sun
17.5%
Mon
13.1%
Tue
11.8%
Wed
11.7%
Thu
12.3%
Fri
15.1%
Sat
18.4%
time of day
Morning
13.0%
Noon
17.6%
Afternoon
37.2%
Evening
27.1%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hidden Valley Ranch consumers purchase?

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Why do Hidden Valley Ranch consumers try new brands?

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Where do Hidden Valley Ranch consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hidden Valley Ranch Target Market

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Who actually buys Hidden Valley Ranch? Do these consumers match the intended target market of Hidden Valley Ranch?

Thought bubble

What motivates the target market to purchase Hidden Valley Ranch?

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What other target market should Hidden Valley Ranch look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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