Hidden Valley Ranch Light Consumer Insights

Who buys Hidden Valley Ranch Light? A Hidden Valley Ranch Light consumer is generally very high income, Caucasian, and senior age. Hidden Valley Ranch Light consumers are more likely to purchase Hidden Valley Ranch Light during larger pantry stocking trips. Brands such as Sweet Baby Ray's, Weight Watchers Smart Ones, and Vlasic also tend to be purchased in the same trip. Sample consumer insights data below.

Hidden Valley Ranch Light Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.79
% of Basket $ (median)
4.1%
Total Basket $ (median)
$91.99

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hidden Valley Ranch Light Consumer Demographics

demographic
index
Female
100
Male
100
<24
104
25-34
93
35-44
102
45-54
98
55-64
114
65+
114
African American
36
Asian
38
Caucasian
116
Hispanic
51
demographic
index
Has Kids
97
No Kids
106
- $20k
74
$20k-40k
75
$40k-60k
91
$60k-80k
98
$80k-100k
111
$100k-125k
129
$125k +
130
No College
74
College
102
Adv. Degree
120

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Hidden Valley Ranch Light Basket Affinity & Size

brand
basket affinity
Sweet Baby Ray's 5.0x
Weight Watchers Smart Ones 4.8x
Vlasic 4.4x
Lean Cuisine 4.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
522

Where is Hidden Valley Ranch Light Purchased?

channels
index
Club
143
Dollar
1
Drug
15
Food
77
Gas & Convenience
1
Mass
128
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.5x
Lean Cuisine 1.5x
Gatorade G2 1.5x
Weight Watchers Smart Ones 1.5x

How Did They Pay?

method
index
Cash
79
Credit
105
Debit
110
Food Stamps
76

When is Hidden Valley Ranch Light Purchased?

day of week
Sun
18.3%
Mon
14.9%
Tue
11.7%
Wed
11.3%
Thu
11.5%
Fri
14.2%
Sat
18.0%
time of day
Morning
15.6%
Noon
17.6%
Afternoon
36.4%
Evening
25.5%
Late
4.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hidden Valley Ranch Light consumers purchase?

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Why do Hidden Valley Ranch Light consumers try new brands?

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Where do Hidden Valley Ranch Light consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hidden Valley Ranch Light Target Market

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Who actually buys Hidden Valley Ranch Light? Do these consumers match the intended target market of Hidden Valley Ranch Light?

Thought bubble

What motivates the target market to purchase Hidden Valley Ranch Light?

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What other target market should Hidden Valley Ranch Light look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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