Hidden Valley Ranch Light Consumer Insights

Who buys Hidden Valley Ranch Light?

A Hidden Valley Ranch Light consumer is generally very high income, Caucasian, and senior age. Hidden Valley Ranch Light consumers are more likely to purchase Hidden Valley Ranch Light during larger pantry stocking trips. Brands such as Sweet Baby Ray's, Weight Watchers Smart Ones, and Vlasic also tend to be purchased in the same trip. See sample consumer insights data below.

Hidden Valley Ranch Light Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.79
% of Basket $ (median)
4.1%
Total Basket $ (median)
$91.99

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hidden Valley Ranch Light Consumer Demographics

demographic
index
Female
100
Male
100
<24
104
25-34
93
35-44
102
45-54
98
55-64
114
65+
114
African American
36
Asian
38
Caucasian
116
Hispanic
51
demographic
index
Has Kids
97
No Kids
106
- $20k
74
$20k-40k
75
$40k-60k
91
$60k-80k
98
$80k-100k
111
$100k-125k
129
$125k +
130
No College
74
College
102
Adv. Degree
120

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Hidden Valley Ranch Light Basket Affinity & Size

brand
basket affinity
Sweet Baby Ray's 5.0x
Weight Watchers Smart Ones 4.8x
Vlasic 4.4x
Lean Cuisine 4.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
522

Where is Hidden Valley Ranch Light Purchased?

channels
index
Club
143
Dollar
1
Drug
15
Food
77
Gas & Convenience
1
Mass
128
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.5x
Lean Cuisine 1.5x
Gatorade G2 1.5x
Weight Watchers Smart Ones 1.5x

How Did They Pay?

method
index
Cash
79
Credit
105
Debit
110
Food Stamps
76

When is Hidden Valley Ranch Light Purchased?

day of week
Sun
18.3%
Mon
14.9%
Tue
11.7%
Wed
11.3%
Thu
11.5%
Fri
14.2%
Sat
18.0%
time of day
Morning
15.6%
Noon
17.6%
Afternoon
36.4%
Evening
25.5%
Late
4.9%

About Our Hidden Valley Ranch Light Consumer Insights

How do we know who buys Hidden Valley Ranch Light? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hidden Valley Ranch Light consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.