Hidden Valley Spicy Ranch Consumer Insights

Who buys Hidden Valley Spicy Ranch? Hidden Valley Spicy Ranch consumers are generally median income, Caucasian, and senior age. Hidden Valley Spicy Ranch consumers are more likely to purchase Hidden Valley Spicy Ranch during larger pantry stocking trips. Brands such as Ro-Tel, Archer Farms, and Old El Paso also tend to be purchased in the same trip. Sample consumer insights data below.

Hidden Valley Spicy Ranch Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.78
% of Basket $ (median)
3.1%
Total Basket $ (median)
$89.14

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hidden Valley Spicy Ranch Consumer Demographics

demographic
index
Female
99
Male
110
<24
136
25-34
90
35-44
80
45-54
109
55-64
127
65+
311
African American
85
Asian
68
Caucasian
110
Hispanic
46
demographic
index
Has Kids
80
No Kids
144
- $20k
76
$20k-40k
81
$40k-60k
107
$60k-80k
120
$80k-100k
96
$100k-125k
117
$125k +
88
No College
93
College
105
Adv. Degree
83

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Hidden Valley Spicy Ranch Basket Affinity & Size

brand
basket affinity
Ro-Tel 9.7x
Archer Farms 6.4x
Old El Paso 5.8x
Starkist 5.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
494

Where is Hidden Valley Spicy Ranch Purchased?

channels
index
Drug
6
Food
91
Gas & Convenience
10
Mass
150
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.8x
Lean Cuisine 1.6x
Jennie-O 1.6x
Diet Dr Pepper 1.6x

How Did They Pay?

method
index
Cash
111
Credit
93
Debit
101
Food Stamps
98

When is Hidden Valley Spicy Ranch Purchased?

day of week
Sun
17.4%
Mon
12.8%
Tue
12.0%
Wed
17.0%
Thu
11.0%
Fri
13.4%
Sat
16.5%
time of day
Morning
14.6%
Noon
18.5%
Afternoon
33.3%
Evening
27.4%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hidden Valley Spicy Ranch consumers purchase?

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Why do Hidden Valley Spicy Ranch consumers try new brands?

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Where do Hidden Valley Spicy Ranch consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hidden Valley Spicy Ranch Target Market

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Who actually buys Hidden Valley Spicy Ranch? Do these consumers match the intended target market of Hidden Valley Spicy Ranch?

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What motivates the target market to purchase Hidden Valley Spicy Ranch?

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What other target market should Hidden Valley Spicy Ranch look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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