Highland Crest Consumer Insights

Who buys Highland Crest?

A Highland Crest consumer is generally very high income, Caucasian, and senior age. Highland Crest consumers are more likely to purchase Highland Crest during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Utz, and Fresh Express also tend to be purchased in the same trip. See sample consumer insights data below.

Highland Crest Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
8.8%
Total Basket $ (median)
$33.79

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Highland Crest Consumer Demographics

demographic
index
Female
97
Male
134
<24
81
25-34
80
35-44
105
45-54
125
55-64
73
65+
136
African American
84
Asian
67
Caucasian
110
Hispanic
41
demographic
index
Has Kids
112
No Kids
72
- $20k
75
$20k-40k
72
$40k-60k
111
$60k-80k
84
$80k-100k
116
$100k-125k
114
$125k +
131
No College
77
College
101
Adv. Degree
121

Understand Highland Crest Consumer Behavior

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Highland Crest Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 8.8x
Utz 6.9x
Fresh Express 6.5x
Yoplait Light 6.4x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
330

Where is Highland Crest Purchased?

channels
index
Beauty
10
Dollar
1
Drug
0
Food
296
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.7x
Sunny Meadow 2.3x
Perdue 2.1x
Domino 2.0x

How Did They Pay?

method
index
Cash
66
Credit
131
Debit
94
Food Stamps
76

When is Highland Crest Purchased?

day of week
Sun
18.7%
Mon
11.7%
Tue
16.5%
Wed
10.8%
Thu
11.5%
Fri
10.9%
Sat
19.9%
time of day
Morning
16.2%
Noon
16.3%
Afternoon
33.3%
Evening
28.5%
Late
5.7%

About Our Highland Crest Consumer Insights

How do we know who buys Highland Crest? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Highland Crest consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.