Highland Crest Consumer Insights

Who buys Highland Crest? Highland Crest consumers are generally very high income, Caucasian, and senior age. Highland Crest consumers are more likely to purchase Highland Crest during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Utz, and Fresh Express also tend to be purchased in the same trip. Sample consumer insights data below.

Highland Crest Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
8.8%
Total Basket $ (median)
$33.79

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Highland Crest Consumer Demographics

demographic
index
Female
97
Male
134
<24
81
25-34
80
35-44
105
45-54
125
55-64
73
65+
136
African American
84
Asian
67
Caucasian
110
Hispanic
41
demographic
index
Has Kids
112
No Kids
72
- $20k
75
$20k-40k
72
$40k-60k
111
$60k-80k
84
$80k-100k
116
$100k-125k
114
$125k +
131
No College
77
College
101
Adv. Degree
121

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Highland Crest Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 8.8x
Utz 6.9x
Fresh Express 6.5x
Yoplait Light 6.4x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
330

Where is Highland Crest Purchased?

channels
index
Beauty
10
Dollar
1
Drug
0
Food
296
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.7x
Sunny Meadow 2.3x
Perdue 2.1x
Domino 2.0x

How Did They Pay?

method
index
Cash
66
Credit
131
Debit
94
Food Stamps
76

When is Highland Crest Purchased?

day of week
Sun
18.7%
Mon
11.7%
Tue
16.5%
Wed
10.8%
Thu
11.5%
Fri
10.9%
Sat
19.9%
time of day
Morning
16.2%
Noon
16.3%
Afternoon
33.3%
Evening
28.5%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Highland Crest consumers purchase?

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Why do Highland Crest consumers try new brands?

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Where do Highland Crest consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Highland Crest Target Market

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Who actually buys Highland Crest? Do these consumers match the intended target market of Highland Crest?

Thought bubble

What motivates the target market to purchase Highland Crest?

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What other target market should Highland Crest look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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