Hiland Consumer Insights

Who buys Hiland?

A Hiland consumer is generally slightly lower income, Caucasian, and older age. Hiland consumers are more likely to purchase Hiland during larger pantry stocking trips. Brands such as Farmers Market, Ro-Tel, and Sara Lee also tend to be purchased in the same trip. See sample consumer insights data below.

Hiland Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.79
% of Basket $ (median)
8.2%
Total Basket $ (median)
$46.44

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hiland Consumer Demographics

demographic
index
Female
103
Male
71
<24
62
25-34
98
35-44
100
45-54
104
55-64
109
65+
101
African American
50
Asian
26
Caucasian
118
Hispanic
35
demographic
index
Has Kids
100
No Kids
100
- $20k
80
$20k-40k
101
$40k-60k
119
$60k-80k
107
$80k-100k
99
$100k-125k
85
$125k +
86
No College
106
College
101
Adv. Degree
86

Understand Hiland Consumer Behavior

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Hiland Basket Affinity & Size

brand
basket affinity
Farmers Market 5.9x
Ro-Tel 5.2x
Sara Lee 5.1x
Fritos 4.5x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
304

Where is Hiland Purchased?

channels
index
Club
8
Dollar
645
Drug
145
Food
86
Gas & Convenience
124
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.9x
Sunbeam 1.7x
Ro-Tel 1.7x
Blue Bonnet 1.6x

How Did They Pay?

method
index
Cash
119
Credit
93
Debit
99
Food Stamps
101

When is Hiland Purchased?

day of week
Sun
17.4%
Mon
13.3%
Tue
12.8%
Wed
12.1%
Thu
12.4%
Fri
14.1%
Sat
17.8%
time of day
Morning
13.5%
Noon
13.7%
Afternoon
32.5%
Evening
33.4%
Late
6.9%

Get More Hiland Data

Contact us for the latest Hiland consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Hiland consumers switch to?

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Why do consumers stop buying Hiland products?

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Which retailers do Hiland shoppers prefer to shop at?

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What motivates consumers to try Hiland products?

Research the Hiland Target Market

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Who actually buys Hiland? Do these consumers match the intended target market of Hiland?

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What motivates the target market to purchase Hiland?

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What other target market should Hiland look at?

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Which other brands have a similar target market?

About Our Hiland Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.