Hillbilly Consumer Insights

Who buys Hillbilly?

A Hillbilly consumer is generally lower income, Caucasian, and older age. Hillbilly consumers are more likely to purchase Hillbilly during larger pantry stocking trips. Brands such as Chef Boyardee, Kelloggs Frosted Mini Wheat, and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Hillbilly Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.4%
Total Basket $ (median)
$59.33

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hillbilly Consumer Demographics

demographic
index
Female
104
Male
60
<24
11
25-34
63
35-44
107
45-54
125
55-64
164
65+
89
African American
3
Asian
13
Caucasian
124
Hispanic
16
demographic
index
Has Kids
98
No Kids
106
- $20k
111
$20k-40k
143
$40k-60k
92
$60k-80k
133
$80k-100k
114
$100k-125k
43
$125k +
37
No College
161
College
94
Adv. Degree
58

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Hillbilly Basket Affinity & Size

brand
basket affinity
Chef Boyardee 11.2x
Kelloggs Frosted Mini Wheat 10.4x
Jennie-O 10.1x
Farmers Market 8.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
454

Where is Hillbilly Purchased?

channels
index
Club
90
Dollar
197
Drug
1
Food
55
Gas & Convenience
30
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kraft Singles 2.0x
Maxwell House 2.0x
Kelloggs Frosted Mini Wheat 1.9x
Farmers Market 1.9x

How Did They Pay?

method
index
Cash
136
Credit
100
Debit
80
Food Stamps
134

When is Hillbilly Purchased?

day of week
Sun
17.8%
Mon
15.3%
Tue
11.5%
Wed
10.7%
Thu
11.7%
Fri
15.1%
Sat
18.0%
time of day
Morning
15.7%
Noon
19.8%
Afternoon
35.9%
Evening
23.9%
Late
4.8%

About Our Hillbilly Consumer Insights

How do we know who buys Hillbilly? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hillbilly consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.