Hills Bros. Consumer Insights

Who buys Hills Bros.?

A Hills Bros. consumer is generally higher income, Caucasian, and older age. Hills Bros. consumers are more likely to purchase Hills Bros. during larger pantry stocking trips. Brands such as International Delight, Maruchan Ramen, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

Hills Bros. Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.62
% of Basket $ (median)
6.2%
Total Basket $ (median)
$58.31

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hills Bros. Consumer Demographics

demographic
index
Female
103
Male
72
<24
81
25-34
64
35-44
76
45-54
138
55-64
215
65+
195
African American
48
Asian
50
Caucasian
115
Hispanic
52
demographic
index
Has Kids
82
No Kids
140
- $20k
89
$20k-40k
108
$40k-60k
117
$60k-80k
90
$80k-100k
104
$100k-125k
138
$125k +
43
No College
150
College
91
Adv. Degree
83

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Hills Bros. Basket Affinity & Size

brand
basket affinity
International Delight 7.6x
Maruchan Ramen 5.9x
Farmers Market 5.9x
Libby's 5.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
459

Where is Hills Bros. Purchased?

channels
index
Drug
151
Food
19
Mass
183
regions
hover to view index

What Else Do They Buy?

brand
household affinity
International Delight 1.6x
Kraft Singles 1.6x
Hunt's Snack Pack 1.6x
Maxwell House 1.6x

How Did They Pay?

method
index
Cash
144
Credit
83
Debit
90
Food Stamps
150

When is Hills Bros. Purchased?

day of week
Sun
17.5%
Mon
12.7%
Tue
12.9%
Wed
11.3%
Thu
12.3%
Fri
15.2%
Sat
18.1%
time of day
Morning
16.9%
Noon
17.5%
Afternoon
34.1%
Evening
24.2%
Late
7.2%

Get More Hills Bros. Data

Contact us for the latest Hills Bros. consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Hills Bros. consumers switch to?

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Why do consumers stop buying Hills Bros. products?

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Which retailers do Hills Bros. shoppers prefer to shop at?

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What motivates consumers to try Hills Bros. products?

Research the Hills Bros. Target Market

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Who actually buys Hills Bros.? Do these consumers match the intended target market of Hills Bros.?

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What motivates the target market to purchase Hills Bros.?

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What other target market should Hills Bros. look at?

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Which other brands have a similar target market?

About Our Hills Bros. Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.