Hills Bros. Consumer Insights

Who buys Hills Bros.? A Hills Bros. consumer is generally higher income, Caucasian, and older age. Hills Bros. consumers are more likely to purchase Hills Bros. during larger pantry stocking trips. Brands such as International Delight, Maruchan Ramen, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

Hills Bros. Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.62
% of Basket $ (median)
6.2%
Total Basket $ (median)
$58.31

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  • Behavioral data
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  • Recent demographic data

Hills Bros. Consumer Demographics

demographic
index
Female
103
Male
72
<24
81
25-34
64
35-44
76
45-54
138
55-64
215
65+
195
African American
48
Asian
50
Caucasian
115
Hispanic
52
demographic
index
Has Kids
82
No Kids
140
- $20k
89
$20k-40k
108
$40k-60k
117
$60k-80k
90
$80k-100k
104
$100k-125k
138
$125k +
43
No College
150
College
91
Adv. Degree
83

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Hills Bros. Basket Affinity & Size

brand
basket affinity
International Delight 7.6x
Maruchan Ramen 5.9x
Farmers Market 5.9x
Libby's 5.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
459

Where is Hills Bros. Purchased?

channels
index
Drug
151
Food
19
Mass
183
regions
hover to view index

What Else Do They Buy?

brand
household affinity
International Delight 1.6x
Kraft Singles 1.6x
Hunt's Snack Pack 1.6x
Maxwell House 1.6x

How Did They Pay?

method
index
Cash
144
Credit
83
Debit
90
Food Stamps
150

When is Hills Bros. Purchased?

day of week
Sun
17.5%
Mon
12.7%
Tue
12.9%
Wed
11.3%
Thu
12.3%
Fri
15.2%
Sat
18.1%
time of day
Morning
16.9%
Noon
17.5%
Afternoon
34.1%
Evening
24.2%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hills Bros. consumers purchase?

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Why do Hills Bros. consumers try new brands?

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Where do Hills Bros. consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hills Bros. Target Market

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Who actually buys Hills Bros.? Do these consumers match the intended target market of Hills Bros.?

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What motivates the target market to purchase Hills Bros.?

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What other target market should Hills Bros. look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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